marketing

You’d think guest engagement wouldn’t be all that difficult. They’re guests, after all. They’ve already sold enough on your brand to have booked a room. Now you just need to […]

Opening a new hotel requires an ‘all-hands-on-deck’ approach. From checking the allowable voltage for hairdryers to staging rooms for test shots and much more, there’s an endless list of tasks […]

There are very few factors that are more important today than the online reputation of your hotel. Without an established and positive reputation on the web, where most travellers are […]

Google says it wants to rid marketers of their obsession with the last click before consumers buy things. Instead it aims to provide insights about how earlier ad dollars perform […]

Over the past four years, we have had the pleasure of working with a broad range of advertisers. While the size, budget and campaign objectives vary between brands, there are […]

Every week it seems as if there is something new and important competing for your attention and causing FOMO (fear of missing out) stress. NB: This is an article by […]

When it’s a well known fact that social media validates a brand and increases its awareness, are you sure that you are making the most out of your hotel’s social […]

Using Pinterest to market your hotel is a great way generate interest and traffic to your hotel’s website. Increased traffic, of course, gives you the opportunity to boost your direct […]

Influencer marketing has received quite a lot of buzz in recent years and was even rated the fastest-growing online customer acquisition method. Hotel brands are lavishing freebies to Instagram and […]

Facebook’s Dynamic Ads for Travel (DAT) was created to capture travel-specific intent signals to allow advertisers to deliver relevant content to potential customers. NB: This is an article from Koddi […]