marketing

Last year Black Friday sales figures for the UK topped £1 billion, and as the event continues to deliver as one of the biggest shopping events in the retail calendar. […]

The changing nature of the travel industry has been a hot topic at this year’s Web Summit. Gillian Tans, the CTO of Booking.com, particularly emphasised how increased mobile usage is […]

Running a hotel isn’t easy. In the day-to-day grind we can sometimes let some things fall through the cracks. Today, let’s take a step back to reflect and talk about […]

Even with all of the attention and focus given to Facebook, Google Hotel Ads, metasearch and other tools du jour… let’s not forget the tried and true workhorse of hotel […]

Google has unsettled the SEO community throughout 2016 by releasing back-to-back updates to its SERPs and search algorithms. The latest, and hopefully the last change for the year, was announced […]

We recently had the pleasure of participating in Leonardo’s first-ever Digital Marketing Summit for Hoteliers, “The Evolving Shopping Journey and Its Impact on Direct Bookings.” Hoteliers from all over the […]

What are the most important factors for creating content that sells hotel rooms? What does “content” – that buzzword of all buzzwords – mean when it comes to hotels? There […]

Mobile advertising’s advanced targeting capabilities can be used to engage a lucrative market: the weekend traveler. The weekend getaway is cheaper, easier to plan and requires less time off than […]

A common challenge that many independent hotels continually face is capturing direct bookings and preventing OTAs from not only taking away that potential revenue but also that relationship with the […]

NB: This is an article from NetAffinity This week’s cheatsheet, #7 in our Direct Booking Cheatsheet series, focuses on overcoming booking abandonment. Booking abandonment is a plague of hoteliers everywhere. […]