marketing

  The content marketing craze that developed over the last few years has been a fascinating phenomenon to watch. As the zeitgeist took root marketers retooled en masse and turned […]

Hotel marketing costs are affecting profitability more than ever. With profit growth slowing in the lodging industry, the focus among hoteliers is now shifting toward closely controlling costs, especially among […]

A very useful exercise which all hoteliers should be doing on a regular basis is searching for their hotel brand name online and monitoring those results. With so many travel […]

Content marketing for hotels is one of the most powerful ways to find and attract loyal customers. The term content marketing was coined to describe particular strategies companies were using […]

With more than 1.86 billion active Facebook users, 284 million active users on Twitter, and more than 700 million Instagram users, the hospitality sector can no longer afford to ignore […]

Local listings play a crucial role in determining your level of online visibility and reputation. Not only do they impact your rank position in the search results, they provide customers […]

Instagram is the best social media platform for engagement rates when it comes to visuals. And as a hotel, you know that visuals are a strong tool to sell your […]

We’re now halfway through the year, which means it’s time for hotel managers to take stock of the business goals they set back in January. Are they on track to […]

  When travel shoppers start planning a trip, they will often begin on a search engine. According to Google’s 2014 Traveler’s Road to Decision study, 60% of leisure travelers and […]

The hotel industry is extremely competitive, and several different hotels will often be competing for the same potential customers. As a result, it is crucial that hotels use a variety […]