marketing

First off, the hospitality industry is already a full-blown direct response industry. That might not be so obvious to the untrained eye, but you just need to know where to […]

We previously shared what $5 per day will buy you on Facebook Ads, but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, […]

It’s no secret that Airbnb has drastically disrupted the travel industry and has positioned itself as a unique and local online travel agency for travel consumers. Yet, while Airbnb paves […]

More than ever, marketers need to determine content marketing ROI. Google Analytics (GA) is an ideal place to start. Setting up GA to track goals is an important first step […]

It’s been an ongoing mission of the major hotel brands to convince hotel management companies and hotel owners to “retire” their vanity websites. In fact, this has been going on […]

2017 is knocking on our doors. Most of us are more than ready to see what a new year will bring! 2016 brought big changes from Google, partially due to […]

If you have a hotel website the hope is that with each passing year you continue to see an increase in traffic to your site.  Unfortunately, this may not always […]

Every SEO agency will say roughly the same thing in regards to search engine optimization – it is a never ending process. There is always something else to do, another […]

Reflecting on 2016 and successful hotel digital marketing campaigns that impacted the industry, there was an obvious and substantial emphasis on ‘Book Direct’ strategies. Hoteliers have been testing out multiple […]

Loyalty programs for small, independent hotels are one of the most cost-effective ways to drive direct bookings and increase the lifetime value of guests. Major hotel chains are making a […]