marketing

On October 4, 2017, Google released an update that allows AdWords campaigns to spend up to twice their average daily budget. Previously, campaigns would only serve up to 20% over […]

A multi-device world According to ComScore, the average consumer owns almost 4 connected devices. In such a fragmented, multi-device world, it is critical that marketers understand where and how their […]

Accommodation is often one of the biggest expenses involved with planning a trip. Therefore, travel shoppers want to ensure they’re getting the best deal, and a special offer can be […]

A great multimedia marketing campaign has the power to build brand awareness, drive traffic, and ultimately lead to more direct bookings. But throwing a glitzy affair and producing creative and […]

Everyone knows you need a functional website, no matter the business or the locale. For hotels, most of us recognize that often a website may be a customer’s first introduction […]

300 hours of video uploaded every minute. Five billion videos watched daily on the channel. YouTube is big; second largest search engine after Google in fact. What are you doing […]

Today’s Revenue Manager has access to more “intell” about their ideal target market and its purchase behavior than ever before. Subsequently, they are in a better position to develop online […]

Following is an update on the new experiments on Google Hotel Ads and TripAdvisor’s new functionality to promote special offers. NB: This is an article from Koddi An Update to […]

Back by popular demand… for Halloween, we once again asked hotel marketers from coast to coast, representing properties of all sizes, what they’re most spooked about right now. NB: This […]

A hotel’s online search ranking is an important tool for gaining more exposure. The higher up your website is displayed on search results, the more likely they are to click […]