marketing
The Risk of Undervaluing Your Hotel Brand
A hotel brand is a result: it is the feeling and perception generated in each person, by the brand story that is told, demonstrated and/or experienced
Navigating the Costs: Smart Hotel Marketing Acquisition Strategies
We take a deep dive into the nuances of acquisition costs in hotel marketing, with insights to help refine strategies for enhanced financial performance
How is Your TripAdvisor Ranking Calculated and How to Improve It
To improve your overall tripadvisor rating and ranking you need to look at improving all three of the popularity index factors
Top Strategies For Attracting Direct Bookings This Valentine’s Day
Inspire with these irresistible direct channel campaigns and promotions tailored for the romantic season, driving more direct bookings on Valentine’s Day
8 Best Hotel eCommerce Strategies
Typical eCommerce includes online travel agents and agencies, booking engines, metasearch, and other third-party sites selling hotel rooms
Exploring Costs and Tools in the Seven-Step Guest Journey
By effectively managing the costs, tools, and strategies at each phase, hoteliers can create a seamless and memorable experience for their guest
Develop Your First Party Data Strategy for 2024
Having a first party data strategy gives your brand a plan for how it will collect customer and prospect data and use it to deliver personalized experiences
Google and Yahoo’s Email Authentication Changes: What Hotels Must Know
Failure to properly address email authentication can result in messages ending up in the spam folder or not being delivered at all
5 Hotel Website Maintenance Tasks to Quickly Boost Site Health
These five maintenance tasks are just the beginning of a comprehensive strategy to ensure your hotel website remains secure, efficient, and user-friendly
8 Hotel Marketing Trends To Boost Your Hotel’s Campaigns In 2024
As hoteliers, embracing these marketing trends means not just staying ahead of the curve but also offering personalized, memorable, and engaging experiences