marketing

As of this morning, we are seeing multiple new additions to the Google Hotel Ads mobile user experience. Most notably, we noticed a widespread implementation of the room booking module, […]

How often do you go to your hotel website and look at it with fresh eyes? NB: This is an article from NetAffinity It can be difficult to look at […]

If the label fell off…would people know it was you? It was a question content marketer and best-selling author Ann Handley posed to her audience as keynote speaker at Chicago’s […]

There are many factors that can attract guests to a Bed and Breakfast (B&B) style of hotel accommodation. While the reasons could be plenty, the competition is tough for the […]

If you are like other hoteliers, you might not be focused on your website. Between managing budgets and team members, keeping guests satisfied, and day-to-day operations, websites are often one […]

Reducing friction in the booking process can happen one of two ways. Either you remove the roadblocks and make the booking process more streamlined, or you apply forward pressure through […]

Hotel owners are feeling the squeeze from rising operating costs, at a time when the U.S. hotel industry is posting record revenues. Debt service, brand fees, management fees, credit card […]

Now that you have prepared your first newsletter and created an impactful email subject line, you now must optimize your newsletter’s contents. The average email user receives about 147 emails […]

When you think of Black Friday and Cyber Monday, you probably think of long lines and deep discounts at your favorite shop. Or perhaps your mind flashes to a crowded […]

Let’s talk a little marketing psychology. It is important for marketers in any industry to have a solid understanding of how our customers think, feel, and act. For hoteliers and […]