marketing

Why Brands Need to Tailor to Each Social Platform to Win

There are so many social media platforms out there in the world that brands can be forgiven for sometimes being confused about how to proceed. To make it even more […]

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Enhancing hotels newsletter open rates with the right subject line

Operating in a highly competitive environment where more hotels are trying to secure the right guest for the right price – it has never been harder, nor more important for […]

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Hotel Digital Marketing Strategy – 2007 vs 2017

With over 15 years of experience in the digital marketing sector we thought it would be interesting to take a step back in time and compare how a hotel digital […]

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How hotels are turning day-tripper travelers into overnighters

Many travelers in the U.S. never set foot in a hotel during a business or leisure trip – even when it’s several hours away from home. It’s not just because […]

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Three ways your revenue strategy improves guest service

Delivering an unforgettable guest experience is a brand promise delivered on by hotels around the world. And to say it’s an important promise for hotels to make is a bit […]

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When It Comes To Hotel Website Speed, Mobile-First Design Wins

In the fight to convert leads into bookings before the user loses interest and books elsewhere, site speed is what counts. Adding weight to the argument for mobile first design […]

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Hotel Budgets Are Coming: 7 Lessons from Game of Thrones

Just as winter (and a terrifying army of the dead) descends on Westeros in Game of Thrones, budget season is looming in the real world and hotel marketers all across the […]

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Diving into Hotel SEO? Focus on Local Search First

Perhaps more than any other industry, hospitality is tied to its location. While retail and office work have moved to the internet, hotels remain offline to a certain extent. The […]

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Travel marketing needs to be data driven, not rules driven

Collate, compare, convert. Marketers will recognize this as the customer journey for today’s connected users, who have access to a wider range of instant online research tools than ever before. […]

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Why Everyone Should be on Your Hotel Digital Marketing Team

The digital marketing landscape seems to shift and expand every day. NB: This is an article by Vizlly You need to send out emails, update your blog, conjure up local […]

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