marketing

As a property flying under a global brand flag, you enjoy several key benefits: Worldwide name recognition and consumer trust. Access to millions of loyalty members. Exposure on the Brand.com […]

With the new year underway, we noticed a user interface update on Google Hotel Ads. NB: This is an article by Koddi What stands out visually is the blue “Book […]

As a hospitality brand, you may have noticed that in today’s digital world, it’s harder than ever to catch a prospect’s attention. NB: This is an article by Susan Tucker, […]

What better time than the present to reflect on your SEO performance and set the stage for better results in the year ahead? With 2018 right around the corner, this […]

In Episode I of this series, we saw how the consumer journey in the luxury travel industry mirrors the hero’s journey of Luke Skywalker in the original Star Wars trilogy. […]

As the world’s largest and most engaged social media network, Facebook provides a wealth of opportunities for advertisers, particularly in the travel space. Not only does the highly visual nature […]

Everyone and their aunt can do marketing. All you need is a Facebook account, right? Maybe throw a tweet or two in there as well, and you’re good to go! […]

Forget the silly gadgets and fancy chocolates! Listen up hotel owners and asset managers, we know what hotel marketers really want for the holidays… Here’s our annual list of the […]

TripAdvisor is making waves in the hotel marketing world at the end of 2017 with the roll-out of their Sponsored Placements program. Now, and for the first time, any hotel […]

Understanding the rationale behind consumer decision-making has long been an obsession for marketers. Popularized today as behavioral economics, brands such as Amazon and Netflix invest millions into understanding the psychology […]