marketing

You probably have mixed feelings about Online Travel Agencies (OTAs) like Expedia and Booking.com. On the one hand, they bring in a significant number of bookings and offer beneficial exposure. […]

Whether it be the comfort of familiarity or a yearning to be treated as a VIP, now more than ever consumers expect a personalised experience from hospitality brands. From their […]

Social media is critical to the success of any hotel’s digital marketing strategy. Despite this, hotels of all types and sizes are not using it to its full potential. Below […]

Try to imagine life today without social media. Can you? Do you want to? Most likely not. Social media is everywhere and it plays a uniquely essential role in our […]

  The content marketing craze that developed over the last few years has been a fascinating phenomenon to watch. As the zeitgeist took root marketers retooled en masse and turned […]

Hotel marketing costs are affecting profitability more than ever. With profit growth slowing in the lodging industry, the focus among hoteliers is now shifting toward closely controlling costs, especially among […]

A very useful exercise which all hoteliers should be doing on a regular basis is searching for their hotel brand name online and monitoring those results. With so many travel […]

Content marketing for hotels is one of the most powerful ways to find and attract loyal customers. The term content marketing was coined to describe particular strategies companies were using […]

With more than 1.86 billion active Facebook users, 284 million active users on Twitter, and more than 700 million Instagram users, the hospitality sector can no longer afford to ignore […]

Local listings play a crucial role in determining your level of online visibility and reputation. Not only do they impact your rank position in the search results, they provide customers […]