marketing
How to Craft Standout Holiday Party Proposals for Your Hotel
Whether you’re enticing clients with themed party packages or helping them envision their perfect event, a well-crafted holiday party proposal is key
Website Trends to Watch in 2025 and Beyond
What can we expect in the realm of high-end hotel website design for 2025 and beyond? Let’s explore five standout trends in the luxury hotel landscape
8 Ways to Attract Domestic Travelers to Your Hotel
Less impacted by economic downturns, domestic travelers are a relatively stable source of revenue compared to international vacationers.
From CRM to CDP: The Data Shift Hospitality Needs
A CDP can analyze guest behaviors, preferences, and booking history, enabling highly targeted marketing campaigns that resonate with individual guests
How to Drive Bookings and Engagement with Email Marketing
Ultimately, a well-executed email marketing campaign can become a powerful tool for building guest relationships and driving direct bookings

Why RM Fails Without Sales and Marketing Collaboration
Revenue management shouldn’t just hand down pricing strategies from on high. Instead, involve sales and marketing from the get-go

DMA Impact: Google Share Sinking as a Source of Reservations
Based on our ongoing analysis since DMA was rolled out, it is clear it is having a significant impact in the way users interact with hotels through Google

Guest Retention vs Acquisition: What’s the Difference?
While both guest retention and acquisition are essential for a hotel’s success, they serve different purposes and have distinct impacts on your business
Why Does Metasearch Marketing Matter for Independent Hotels?
If you’re not participating in metasearch, you’re offering guaranteed bookings to the OTAs, costing you money and future revenue opportunities

Bookboost “Who Are We”: In Conversation with Daan de Bruijn
“Who Are We” interview with Daan de Bruijn, co-founder of Bookboost, discussing their solution, geographical focus, typical client profile and backstory