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How to Craft Standout Holiday Party Proposals for Your Hotel

Whether you’re enticing clients with themed party packages or helping them envision their perfect event, a well-crafted holiday party proposal is key

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Website Trends to Watch in 2025 and Beyond

What can we expect in the realm of high-end hotel website design for 2025 and beyond? Let’s explore five standout trends in the luxury hotel landscape

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8 Ways to Attract Domestic Travelers to Your Hotel

Less impacted by economic downturns, domestic travelers are a relatively stable source of revenue compared to international vacationers.

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From CRM to CDP: The Data Shift Hospitality Needs

A CDP can analyze guest behaviors, preferences, and booking history, enabling highly targeted marketing campaigns that resonate with individual guests

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How to Drive Bookings and Engagement with Email Marketing

Ultimately, a well-executed email marketing campaign can become a powerful tool for building guest relationships and driving direct bookings

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two hands coming together in the same way revenue and marketing need to be more aligned in hotels

Why RM Fails Without Sales and Marketing Collaboration

Revenue management shouldn’t just hand down pricing strategies from on high. Instead, involve sales and marketing from the get-go

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mirai article image about dma impact and google losing nearly 1 percent of direct reservations

DMA Impact: Google Share Sinking as a Source of Reservations

Based on our ongoing analysis since DMA was rolled out, it is clear it is having a significant impact in the way users interact with hotels through Google

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magnet drawing a block out reflecting the need for hotels to understand the power of personalization in loyalty programs to drive revenue

Guest Retention vs Acquisition: What’s the Difference?

While both guest retention and acquisition are essential for a hotel’s success, they serve different purposes and have distinct impacts on your business

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Why Does Metasearch Marketing Matter for Independent Hotels?

If you’re not participating in metasearch, you’re offering guaranteed bookings to the OTAs, costing you money and future revenue opportunities

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Bookboost Who Are We Interview YouTube Thumbnail

Bookboost “Who Are We”: In Conversation with Daan de Bruijn

“Who Are We” interview with Daan de Bruijn, co-founder of Bookboost, discussing their solution, geographical focus, typical client profile and backstory

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