marketing

In 2017, more people are searching the web on their phones than on a desktop computer, and are five times more likely to leave a website if it isn’t mobile-friendly. […]

Today, hotels are battling it out on numerous fronts to keep themselves ahead in a constantly challenging marketplace. Increased industry competition, the growth of the sharing economy, and the need […]

With summer arriving and ‘last minute holiday’ searches rising, now’s the time to start thinking about your PPC strategy. Most businesses, regardless of industry, will be subject to some level […]

What are the best types of online campaigns for your hotel to run? Confusion abounds on this topic. Many hotels have questions about which types of campaigns are best, what […]

“It takes a lifetime to build a good reputation, but you can lose it in a minute” – Will Rogers Well said, indeed! Earning a good reputation is certainly not […]

When booking a hotel, 61% of travelers consider the room’s rate to be the most important consideration factor. NB: This is an article by Koddi Metasearch publishers like Google continue […]

  Brands are being told 2017 will be the year of voice search, but questions exist about whether it’s overhyped. Google itself says it is still years away from being […]

Last week, we were joined by Jennifer Wesley, Industry Director for Travel at Google, to discuss Smart SEO Strategies to Drive More Direct Bookings. She provided a fascinating insight into […]

Google + and Google My Business are important tools for hoteliers. Despite being mostly misunderstood and under-appreciated by businesses all over, Google+ can actually have a fundamentally positive impact on […]

Hotel search engine marketing is changing… are you ready? Key Takeaways: Voice search and voice assistants are gaining popularity with no signs of slowing down. This fundamental shift in search […]