marketing

Whether you like it or not, Google My Business is your hotel’s virtual storefront. It’s the first thing most potential guests will see when searching for you on the web. […]

As digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It’s a core indicator across any vertical and a key expectation of any […]

Roughly two thirds of all hotels in the United States are chain affiliated. Being part of a chain offers many advantages to hotel owners; name recognition, access to established loyalty […]

The marketing mix is becoming more and more complex with new opportunities and tools constantly becoming available to hoteliers. Unfortunately, the days are not getting longer so automation and smarter […]

As digitalisation advances and accommodation providers increasingly strive to reduce their dependence on online travel agencies (OTAs), it has become even more essential for hotels to keep up with digital […]

Most social marketers still consider Facebook their most valuable hotel social media platform and it shows by the amount of ad revenue poured into the platform. 2017 ad revenue for […]

Imagine creating a product so well-known, so pervasive in the market, and so closely identified with a particular solution, that your product name becomes synonymous with the product itself. ‘Kleenex’ […]

The fundamental question you must answer in your guests’ mind is, “Why should I pick you?” Wherever they’re seeing your hotel – an OTA, your website, a billboard, an online […]

In the last few years, digital marketers have debated the importance of keywords in an SEO strategy. To understand this debate, we’ll need to step back and briefly look at […]

Last month, digital advertisers (including most hotels) and their media partners were treated to a serious surprise. NB: This is an article by Tambourine Google announced plans to block intrusive […]