marketing

This is not the first time we’ve written on the topic of SEO for hotels. Considering the growing number of travelers searching for hotels online and the rapid evolution of […]

As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful ways to engage and retain their best potential guests. Today’s typical […]

Effective email marketing can increase brand awareness, drive up room bookings and improve guest retention. To get optimal ROI for your time and money, however, you must sidestep the following […]

In a now very digital society, marketers have adapted to reach consumers where they are – on their phones, tablets, computers and any number of devices with internet access. While […]

Although Social Media trends change like the tides, Facebook consistently remains at the head of the pack among platforms. Of the fifteen most popular social networking sites, Facebook has 38% […]

Society is watching a huge amount of video content on social media each day. If you’re not using video on social media at your business then you are missing out […]

Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete. Companies should watch out for five pitfalls. The processing power of […]

Email marketing is a cost effective and efficient way for hoteliers to reach new customers and encourage return visitors. NB: This is an article from Little Hotelier A massive 90% […]

In influencer marketing, a person who has a large following online will be paid to post about a brand on social media to their followers. There are many different levels […]

Modern travelers are savvy, deal-seekers. If a hotel deal exists, they’ll find it, use it, then expect it every time. NB: This is an article by Tambourine. Such is the case […]