marketing

Implement these ideas and unlock the full potential of your social media presence, ensuring your content is engaging and discoverable by your audience

Are you relying only on guest surveys and reviews, which we all know are skewed and biased? Or do you have leaders observe, score, and coach guest service?

By using this form of hotel guest segmentation the resort sees increased campaign conversions, a surge in bookings, and a host of positive reviews

The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

In summary, brands must find a way to differentiate themselves and develop “tribes” of customers who identify with their particular brand

tROAS for hotel campaigns brings improved bidding accuracy against your performance goals, with additional product improvements to come later this year

Boosting page ranking organically involves maintaining a high conversion rate, which OTAs favor when determining a hotel’s page position

Once you identify where your needs are, you can begin planning a tactical strategy and implementation to increase your hotel’s total online presence

While silos might form naturally in the hotel environment, their impact on communication, teamwork, and overall performance cannot be overstated