marketing

Let’s face it: Hotel ecommerce has a long way to go, and booking a room is not the most pleasant experience. There are a hundred websites listing the same hotel, […]

The Asia-Pacific region, not including South Asia, already boasts over two billion mobile users, with China accounting for just under half of that. NB: This is an article by Nicki […]

Looking for more transient business for your hotel? Well, I might just have the answer for you. It comes in the form of a 10 minute time investment in AdWords. […]

You may have heard about Google’s Accelerated Mobile Pages (AMP) project. Countless articles have been written on this very subject. First introduced in 2015, The Google AMP project aims to […]

How do you measure social media success? Which metric is even more important than how many likes your Facebook Page has or how many followers your Twitter or Instagram accounts […]

CRM is about curation of the entire customer lifecycle — from her first trip to her last. True CRM includes a plan for every interaction with the traveler, whether the […]

The old SEO mantra “Content is King” still rings true. But it’s not enough to publish a great piece of content for your website without creating a strategic plan to […]

If you can rid your stage fright, Facebook and Instagram Live are the most effective social tools. Here’s everything you need to know about them to grow your audience and […]

According to a survey from Bridgestreet Global Hospitality, 83% of respondents say they use time on business trips to explore the city they’re visiting. NB: This is an article by […]

Google is getting more and more sophisticated when it comes to differentiating between high and low quality content. Traditional SEO tactics such as link building have been replaced with an […]