marketing
8 Ways to Mobilize Influencers to Promote Your Hotel Brand
In today’s digital world, advocates and influencers represent a cost-effective and powerful way to spread the word about your hotel, hotel group and brand. In this most recent blog post, […]
How to Use Storytelling to Connect with Travel Shoppers Emotionally
Hotel marketing ideas can come from the strangest places. For decades, the Michelin tire company promoted their products with the image of a baby sitting in the middle of one […]
Budget season tips: How to decide if you need a new hotel website
It’s budgeting season, which means your hotel is probably ready to start planning how, when, and where you’ll be investing during 2018. We’ll be offering expert tips to help you […]
How to Drive More Direct Booking with Retargetting Ads
If you are doing things right, traffic to your site is strong and growing. People are visiting your site, and many of those people may book a stay at your […]
Mapping your hotel’s 2018 digital marketing budget
It’s budgeting season, which means your hotel is probably ready to start planning how, when and where you’ll be investing during 2018. In the following two-part series, we’ll be offering […]
Hotels, Don’t Overlook Email Marketing! Tips For Getting It Right
When hotels get started with digital marketing, often the first thing they tend look at is advertising on social media and large search platforms such Google AdWords and Bing. […]
How Hotel Website Design Affects ADR
Your hotel website is the first place virtually all of your future guests will engage with your property and set expectations. But more importantly, as hotels struggle to increase rates […]
How to Uncover Your Hotel Target Market with Google Analytics
As a hotelier, you want to get the best return for your marketing dollars by marketing to your target consumer. Google Analytics is a powerful (free!) tool for precise data […]
7 sure-fire ways for your hotel to be found on Google
Considering the first page of search engine results receive 92% of all traffic, for your hotel to be found on Google you need to prioritise key components of search engine […]
What Makes Your Guests The Promoters of Your Brand?
Are your guests willing to recommend your hotel to a friend, family member or colleague? If yes, then you are probably on the right path. Net Promoter Score (NPS) is […]