marketing

Here today, gone tomorrow. We all know hotel marketing moves at a rapid pace. Tactics that crushed it last year may no longer even be relevant today. So, what’s worth […]

Gaining visibility on websites such as Kayak, Expedia, and the largest travel website with over 570 million reviews and opinions across the globe, TripAdvisor, is a core component to any […]

With the constantly increasing number of channels and platforms where brands can engage with their audience, the discussion about attribution becomes more and more prominent. Users are more savvy and […]

In today’s internet-centered society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase. NB: This is an article from eMarketing Associates Online […]

The visuals-first social media channel continues to enjoy widespread appeal, with 35% of U.S. adults now saying they use Instagram. When it comes to 18- to 24-year-olds – the next […]

Each year, review websites have more and more influence on how people make booking decisions. According to Travel Weekly, guests are also finding online reviews to be more credible than […]

Facebook custom audiences allow you to target groups of people who have visited your hotel’s website and performed (or not performed) certain actions while browsing it. NB: This is an […]

Although organisations of any kind can increase brand awareness and attract new customers with social media, businesses that cater to travellers have an edge because of the nature of the […]

Hoteliers need to hire the right digital marketing agency if they want to achieve their goals. Unfortunately, digital marketing can occasionally seem like a confusing, constantly shifting landscape for many […]

Technology has revolutionized the way people research, plan, and book their travel experiences. Today’s customers use the internet on almost every stage of their travel journey, from deciding where they […]