marketing

With the return of budget season, the uneasy feeling of making decisions regarding hotel marketing budgets begins to aggravate hoteliers. The time and energy available to efficiently go through all […]

Building a relationship with your guests is the cornerstone of hospitality, but creating loyal, advocates of your brand requires a step beyond that. NB: This is an article by Nicki […]

Every good SEO strategy should feature regular audits of your website. In this post we talk about what an SEO audit typically includes. Let’s roll! Technical SEO This looks into […]

Yep, we are talking about cake. All the green paper ‘cake’ you, a smart hotel General Manager, will make if you understand your marketing funnel. So read on. Traditionally marketers […]

Recently, Facebook announced that it would slowly be rolling out several updates and improvements to its business Pages’ features. It’s obvious that Facebook continues to optimize for mobile experience as […]

Once upon a time, a traveler signed up for your travel loyalty program. They started giving you more and more of their annual category spend. They earned points; they understood […]

Marketing segmentation is the process of dividing your customers into groups, so you have a clear understanding of where your business comes from. Are your guests individual or group travelers? […]

Mastering the art of finding and using keywords will not just help you benefit from search engine traffic, but also help you to get to understand your customers better. Start […]

This year is set to be a big one for Instagram marketing. According to Social Media Examiner’s annual report, in 2018 some 69% of marketers plan to increase their investment […]

In 2017, Google rolled out a number of new initiatives at their Google Marketing Next event. In 2018, this event is called Google Marketing Live, but once again we’re getting […]