marketing
How To Take Your Hotel’s Instagram To the Next Level
Instagram is a treasure trove for user generated images, which will easily showcase your hotel’s personality and charm. Instagram currently has around 800 million users, 500 million of those being […]
The Master’s Guide to Facebook Advertising for Events
Billions of people use Facebook on a daily basis. This makes it the perfect place to create and launch a targeted ad campaign for an upcoming event. People are already […]
What Hoteliers Can Learn from Airbnb Digital Storytelling
The rise of Airbnb has been nothing short of meteoric. What started in 2008 as three friends renting air-mattresses out of their San Francisco apartment, has transformed into one of […]
Choosing effective digital marketing KPIs
Digital Marketing KPIs or Key Performance Indicators are quantifiable goals which help you to track and measure success. KPIs are a useful way for Digital Marketers to set expectations and […]
How to Manage Your Hotel Facebook Business Reviews
A common misconception of our hoteliers is that TripAdvisor is the only place they need to manage reviews. NB: This is an article from Travel Media However, the line between […]
Google Is Quietly Building a Facebook Page Killer for Local Businesses
In case you missed it, topping the 2017 American Customer Satisfaction Index, which evaluates how users feel about internet social media companies, was none other than Google+—that’s right, Google’s “failed” […]
Local SEO: 5 Ways To Make Your Hotel Stand Out
When it comes to digital marketing, it can sometimes be easy to neglect strategy for “local areas” amidst all the planning that goes into your bigger picture marketing efforts. We […]
Google Launches Updated Mobile UX for Hotel Ads
As of this morning, we are seeing multiple new additions to the Google Hotel Ads mobile user experience. Most notably, we noticed a widespread implementation of the room booking module, […]
How Intuitive Is Your Site? A Usability Test Will Tell You
How often do you go to your hotel website and look at it with fresh eyes? NB: This is an article from NetAffinity It can be difficult to look at […]
Stop Selling A Commodity And Start Marketing Your Brand
If the label fell off…would people know it was you? It was a question content marketer and best-selling author Ann Handley posed to her audience as keynote speaker at Chicago’s […]
