marketing

Creating impactful SMS campaigns requires a blend of strategic planning, content mastery, and understanding guest preferences.

94% of website first impressions are design-related, so the design of your site must be something that is not only visually engaging but also easy to use

You may have heard that from March 6th 2024, Google Cookie Consent Mode v2 will be mandatory for all websites that use Google services

We know that understanding your target audiences’ behavior is a vital part of travel advertising, especially in an increasingly fragmented market

For the longest time, tracking the true efficacy of your hotel restaurant campaigns ended when the consumer visited your restaurant website

Adopting a guest-centric approach, hotels can unlock the full potential of vouchers. Turning a missed opportunity into a dynamic tool for guest satisfaction

With Google’s recent announcement about updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies

Implementing effective hyper-personalization tactics requires a strategic blend. Here are some specific tactics that hotels can implement today

With nearly 90% of businesses communicating with customers via email, the content must be well executed to stand out amongst the crowd

Metasearch marketing isn’t just a trend; it’s a dynamic force shaping the future of how travellers discover and choose accommodations