marketing

Yep, we are talking about cake. All the green paper ‘cake’ you, a smart hotel General Manager, will make if you understand your marketing funnel. So read on. Traditionally marketers […]

Recently, Facebook announced that it would slowly be rolling out several updates and improvements to its business Pages’ features. It’s obvious that Facebook continues to optimize for mobile experience as […]

Once upon a time, a traveler signed up for your travel loyalty program. They started giving you more and more of their annual category spend. They earned points; they understood […]

Marketing segmentation is the process of dividing your customers into groups, so you have a clear understanding of where your business comes from. Are your guests individual or group travelers? […]

Mastering the art of finding and using keywords will not just help you benefit from search engine traffic, but also help you to get to understand your customers better. Start […]

This year is set to be a big one for Instagram marketing. According to Social Media Examiner’s annual report, in 2018 some 69% of marketers plan to increase their investment […]

In 2017, Google rolled out a number of new initiatives at their Google Marketing Next event. In 2018, this event is called Google Marketing Live, but once again we’re getting […]

Ensuring that your hotel website has a good technical SEO setup is crucial for the success of your SEO strategy. Otherwise you may jeopardize your site’s search ranking if the […]

A successful digital marketing plan for your hotel in 2019 needs to be centered around your guests, potential guests, past guests, meeting planners, followers, clients, Millennials, Baby Boomers, and Gen […]

An automatic email campaign can be a very effective way of driving interest, capturing data and securing revenue for your B&B – as long as you do it right. NB: […]