marketing
SEM Fundamentals: A Hotelier’s Study Guide
Do you want to create a Search Engine Marketing (SEM) strategy for your hotel but don’t know where to start? Have you tried, but are bogged down by all the […]
How To Measure Your Newsletter Performance
Now that you know how to prepare your very first email campaign, choose the right email marketing solution for your needs and create a successful newsletter, all you have to […]
Your Holiday SEO Checklist
Hotels have a lot to gain during the Christmas season with everything from voucher sales, to Christmas parties, holiday stays and more. It is important that your hotel website takes […]
9 Ways To Promote Your Hotel Before It Opens And Drive Demand
Congratulations on your new hotel or resort adventure! Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Of course, you wouldn’t ever build and open […]
Indirect is best but it’s all about the drama to increase booking
Forget what everyone and their grandma is telling you about getting direct booking these days. NB: This is an article by Jeremiah Magone of Hospitality Copywriting Stop shouting, “Book now. […]
5 Things to Look for in a Great SEO Partner
Search engine optimization (SEO) has only been around for 20 years or so. But in that time, almost everything about it has changed, including how to rank higher in search […]
3 Ways Hotels Can Use Instagram Stories To Get More Bookings
Competition is fierce in the hotel industry. New hotels are popping up every day, and standing out among all that competition is getting tougher and tougher. So, unless yours is […]
Google Hotels Revamps Mobile Features as Its Ambitions Expand
Google has been rolling out changes to its hotel search on mobile and desktop platforms as part of a broader, year-long realignment of its travel strategy. And as the […]
PolyU Study urges hotels to engage the Facebook generation
Hotels should make greater use of social media to evaluate their performance from the customer’s perspective, according to Dr Bona Kim (Ph.D. graduate) and Dr Sam Kim of the School […]
How SMS Marketing Can Help Hotels During Holiday Season
It’s the most wonderful time of the year! One industry that especially enjoys the holidays is the hotel industry. NB: This is an article by Ken Rhie, CEO of Trumpia […]
