marketing

Although organisations of any kind can increase brand awareness and attract new customers with social media, businesses that cater to travellers have an edge because of the nature of the […]

Hoteliers need to hire the right digital marketing agency if they want to achieve their goals. Unfortunately, digital marketing can occasionally seem like a confusing, constantly shifting landscape for many […]

Technology has revolutionized the way people research, plan, and book their travel experiences. Today’s customers use the internet on almost every stage of their travel journey, from deciding where they […]

A few years ago, mobile optimization was an afterthought for most digital marketers. Now it has leaped to the forefront of most digital marketing strategies, and for good reason as […]

Guest feedback surveys provide hotels with invaluable insight into the guest experience and how to exceed expectations. But these days consumers are inundated with requests to complete surveys. NB: This is […]

Remember the days when your Facebook wall and newsfeed were cluttered with hundreds of photos of your cousin’s baby? Or the days when you had to look up your favourite […]

Great marketing is all about being able to tap into the mind and predict the behavior of your target audience. Fortunately, doing so does not require any psychic abilities or […]

In the last few years, Google has changed their business listing infrastructure a great deal from Google Places and Google + Business into a single comprehensive platform called Google My […]

Markets are becoming mobile first and giving brands huge potential to reach out to travellers, but are many still missing out by failing to reach consumers on their smartphones? Creating […]

Every hotel experiences need periods. Whether it is the shoulder season, big group cancellation, missing pace, or just a bad month, these things happen to almost everybody in our industry. […]