marketing

What better time than the present to reflect on your SEO performance and set the stage for better results in the year ahead? With 2018 right around the corner, this […]

In Episode I of this series, we saw how the consumer journey in the luxury travel industry mirrors the hero’s journey of Luke Skywalker in the original Star Wars trilogy. […]

As the world’s largest and most engaged social media network, Facebook provides a wealth of opportunities for advertisers, particularly in the travel space. Not only does the highly visual nature […]

Everyone and their aunt can do marketing. All you need is a Facebook account, right? Maybe throw a tweet or two in there as well, and you’re good to go! […]

Forget the silly gadgets and fancy chocolates! Listen up hotel owners and asset managers, we know what hotel marketers really want for the holidays… Here’s our annual list of the […]

TripAdvisor is making waves in the hotel marketing world at the end of 2017 with the roll-out of their Sponsored Placements program. Now, and for the first time, any hotel […]

Understanding the rationale behind consumer decision-making has long been an obsession for marketers. Popularized today as behavioral economics, brands such as Amazon and Netflix invest millions into understanding the psychology […]

As 2017 winds down, it is important to reflect on all the digital marketing changes that have occurred this past year in the hospitality space. From the increase in mobile […]

When you review the SEO performance of your hotel’s website, are you happy with the results? If you are failing to rank for many of your targeted keywords, the source […]

Think about this, you’re about to engage in a conversation with a robot; you sit down and it greets you with “Hello Human”  and then proceeds to ask you a […]