marketing

Lookback windows are crucial for any travel marketer’s attribution model, because they assist you in measuring your marketing strategy. To help you understand this concept, let’s review the five W’s […]

Is your hotel looking to take your social media marketing to the next level? Hotels that consistently connect with their guests via social media have been found to increase awareness […]

This is not the first time we’ve written on the topic of SEO for hotels. Considering the growing number of travelers searching for hotels online and the rapid evolution of […]

As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful ways to engage and retain their best potential guests. Today’s typical […]

Effective email marketing can increase brand awareness, drive up room bookings and improve guest retention. To get optimal ROI for your time and money, however, you must sidestep the following […]

In a now very digital society, marketers have adapted to reach consumers where they are – on their phones, tablets, computers and any number of devices with internet access. While […]

Although Social Media trends change like the tides, Facebook consistently remains at the head of the pack among platforms. Of the fifteen most popular social networking sites, Facebook has 38% […]

Society is watching a huge amount of video content on social media each day. If you’re not using video on social media at your business then you are missing out […]

Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete. Companies should watch out for five pitfalls. The processing power of […]

Email marketing is a cost effective and efficient way for hoteliers to reach new customers and encourage return visitors. NB: This is an article from Little Hotelier A massive 90% […]