marketing

What Is Content Marketing? You might say it’s what drew you to this blog post. According to The Content Marketing Institute, a resource for information on all things content marketing, […]

While some social networking sites have stood the test of time, others go through trends much like viral videos that eventually fade into relative obscurity. NB: This is an article […]

Airbnb: The name alone is enough to make some hoteliers look over their shoulder as if the looming, sharing economy platform were about to snatch a guest from the front desk. […]

A hotel’s marketing and revenue management departments each hold keys to data that could drive more hotel revenue. NB: This is an article from Rainmaker Often, however, revenue managers and […]

The digital world is a noisy place: People are bombarded with tons of content and messages every second – from online ads to blog posts and user-generated content, among other […]

Knowledge of your customer is a must-have, but complex journeys across multiple devices present travel brands with huge challenges. Travel brands should attack the issue of attribution from multiple angles, […]

Today, when a customer wants to find a hotel, they will often search for options online, using a search engine like Google, or Bing. Indeed, Google’s search engine is a […]

In a competitive market, getting noticed is the biggest challenge for small and mid-sized independent hoteliers. NB: This is an article from Hotelogix The Internet is flooded with different types […]

Belonging is at the core of Airbnb’s mission. One essential step to make people feel like they can “belong anywhere” is to have homes where people can stay around the […]

Hotel marketing is an incredibly complex web of tools, programs, sites, and third-party systems. In order for your marketing to work at its potential all systems must be functioning, and […]