marketing

Is Your Hotel Making These Seven Common Instagram Mistakes?

Instagram is one of the leading social channels and has the potential to bring revenue to your hotel; however, you could be making common mistakes that can block that potential. […]

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Get to Know Your Guests Better With Guest Preferences

In the past, hoteliers focused on providing a uniform experience to all guests. Today, guests expect personalized service and unique experiences. NB: This is an article from Revinate While this […]

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Millennial Effect: Why Hotels Must Focus Marketing Efforts on This Demographic

When the U.S. was treated to a solar eclipse in August 2017, everybody was talking about it. The social-media channels sizzled with anticipation; conversations everywhere rumbled about plans and parties; […]

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Top 5 Things Need to Know in Hotel Digital Marketing (November)

Staying innovative in your digital marketing strategy means staying up-to-date with the ever-changing digital landscape. NB: This is an article from hebsdigital From TripAdvisor evolving into a social travel platform […]

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Skill Sets Required to Manage the Hotel’s Digital Touchpoints

The Increasing Number of Hotel’s Customer Touchpoints: The customer’s booking and digital connection journey changes rapidly each day as new platforms are introduced and guests continually adjust their method of […]

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Why Revenue and Marketing Managers Should Work Together

“You might feel a slight sting.” These are the last words we hear before the prick of the needle, but with that little sting comes the reassurance that we’re on […]

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Hotelier’s Guide to Creating Special Offers

Finding and booking the perfect hotel takes time. Beyond rate, hotel shoppers are looking at plenty of other factors, such as amenities, local activities, and nearby restaurants. NB: This is […]

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Is word-of-mouth still a way to get bookings at your B&B?

Industry experts are constantly emphasising the importance of implementing new distribution and marketing strategies at your B&B, but there’s still something to be said for word-of-mouth referrals. NB: This is […]

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Cross Department Collaboration is Key to Optimizing Group Business

Getting the right group business in your hotel at the right time for the right rate requires a holistic approach from your entire hotel operations team. In the current environment, […]

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Guest Personas and Bridging the Gap Between Browsing and Buying

Building a useful marketing strategy has become increasingly complicated with the advent of social media. Guest are now closer than ever to brands and their representatives, making impersonal and generalized […]

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