marketing

We work with almost 18,000+ hotels around the world. It helps us aggregate big data to understand what works and doesn’t work for our clients’ direct booking strategies. NB: This […]

The hotel niche has been one of the most competitive niches for some time now, with individual hotels and hotel chains competing against OTA (online travel aggregators) and price comparison […]

A drop in traffic to your hotel’s website can be perfectly normal. It might be due to a seasonal flux, a technical anomaly in your analytics report, or you might […]

Social media is one of the most important channels for marketing a hotel and 2019 is bound to be an exciting year for digital marketers. NB: This is an article […]

A solid social media strategy is composed of many moving pieces – from honing in on who your target audience is down to the type of content you are publishing […]

Facebook recently announced it is reportedly working to develop a single, unified messaging infrastructure and increasing the connection between several of their apps. NB: This is an article from Lodging […]

Recently, Google has implemented some important changes to its review product that hoteliers, lodging operators and hospitality business should be aware of. NB: This is an article from ReviewPro Priorities […]

The influence of Facebook continues to grow in the travel sphere. As we discussed in a previous post, the social media giant now boasts an expanding range of travel-related tools […]

A marketing funnel is the journey that takes a potential guest from discovering your hotel to making a booking. Repetitively. NB: This is an article from Staah Traditionally a marketing […]

The linchpin of successful hotel marketing is a detailed, accurate understanding of your hotel’s typical guest. As strategic bedrock, these hotel guest personas provide a framework for decisions on marketing […]