marketing

Research conducted by the Spiegel Research Centre in 2017 reveals that incorporating reviews into marketing can boost brand conversions by as much as 270%. NB: This is an article from […]

During an era in the hotel industry of extreme growth and all-time highs for online reviews, customer expectations, and brand standards; how do hoteliers effectively manage costs around review response? […]

For as vast as the online world is, it’s a relatively crowded space. NB: This is an article from ScreenPilot In 2019, the only way for a hotel to stay […]

When it comes to your hotel’s presence across all online channels, photography is undoubtedly one of the most important elements to optimizing traffic and conversion. TripAdvisor found in 2016 that […]

A few months ago, Google announced big changes to its Google Maps Platform. These changes included a new pay-as-you-go pricing structure that requires websites and applications that exceed a certain number […]

Are you knee-deep in your 2019 plans for still to make a start? Wherever you are in the process, here are some trends and tools that should be top of […]

At the start of the year, Facebook switched up its news feed algorithm to give priority to content from users’ friends and family over posts from brands and businesses. Frustratingly […]

More than ever, we are seeing brands trying to provide a one-stop shop for all our needs in order to keep us within their website or app. At Web Summit […]

When it comes to promoting your B&B, it’s easy to get comfortable with the same tricks and ideas that you’ve used time and time again. When something is working — […]

As the number of people traveling continues to increases every year, hoteliers are constantly competing to win their bookings. NB: This is an article from Sojern According to the latest […]