marketing

Emotional events such as Valentine’s Day are the perfect occasion for independent hoteliers to ramp up their marketing efforts with a themed campaign, geared at those looking to impress their […]

First things first: for those who don’t have a clue what Tinder is: Tinder has made about 20 billion matches to date and has made dating relatively simple, or at […]

The Western Digital “Growing Role of Object Storage in Solving Unstructured Data Challenges” study revealed that unstructured data is growing between 40-60% per year. Rich media – audio, video, images, […]

Growing your hotel’s email list can be difficult. While cultivating quality subscribers over a disengaged mass quantity should still be a priority, you may be missing opportunities to grow your […]

Historically there have been a many a times when the small but mighty have reigned victorious – ‘David and Goliath’ being one of the most commonly used references. There have […]

CRM software boasts so much potential, but is that potential being maximized? NB: This is an article by Terri Miller, CEO & Co-Founder of Concilio Labs Hotels worldwide are looking […]

Creating videos (or a series of them) to tell your story are a no-brainer; particularly catchy, promo videos. But how exactly do you move from wanting a killer promo video […]

In part 1 of this blog, we discussed how Google’s advertising service, Google Ads, works, and how to determine if it’s a platform you should be using. Part 2 will […]

Most hotels have long since accepted the crucial importance of price parity to the success of their business. NB: This is an article from Triptease Its impact on website conversion […]

The concept of leveraging technology to improve the user experience and increase hotel revenue simultaneously is what we call Predictive Personalization.