marketing

Know Your Area: The Importance of Destination Marketing

A question for you: is your hotel the main reason for guests to be visiting your area? NB: This is an article from Welcome Anywhere Perhaps you have a spa […]

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What Happened To Hospitality Search Marketing In 2018?

With 2018 weeks behind us, it is amazing to think about all the changes we have seen in the search world from big players like Google and Bing over the […]

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How to Evaluate the ROI of a Hotel Social Media Influencer

These days, hotel marketers are inundated with requests for complimentary accommodations, meals and more from self-dubbed social media “influencers,” promising to expose properties to the influencer’s “network of followers.” NB: […]

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How to Get the Most Out of Google’s New Hotel Search Interface

A few months ago, Google began unrolling a new design for their hotel search results. With the updated design, they now display four hotels instead of three and have updated […]

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Why Increase Your Hotel’s Visibility On Google Hotel Ads

In today’s competitive hospitality industry, as a hotelier, it’s essential for you to get more traffic from Google as part of a strategy to attract direct bookings. NB: This is […]

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9 Email Marketing Trends to Watch in 2019

Email is amazing. While it doesn’t tend to get the same buzz as channels such as social media, email quietly delivers extraordinarily impressive results for marketers year after year. NB: […]

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Inside Google Marketing: 3 Ways We Think About SEO

We as a company spend a lot of time thinking about search engine optimization, or SEO. No small wonder, given that search is at the core of our business. Of […]

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Does Your Hotel Website Stink? These Six Factors Will Tell You

Every now and then you are going to need to take a step back, look at your website objectively, and determine what is working and what is not. It is […]

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The 5 Hidden Costs of Being a Branded Hotel

Marriott. Hilton. IHG. Wyndham. Choice. For years these chains have publicized the advantages of working with them: advanced loyalty programs that promise to bring consistent customers, low fees, tough negotiations […]

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Social Media for Venues: 10 Must-Try Ideas for Venues

Over the past few years, social media platforms have multiplied and their reach has grown tremendously. Nowadays, if you’re running a business and you’re not on social media, there better […]

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