marketing

In the last few years, Google has changed their business listing infrastructure a great deal from Google Places and Google + Business into a single comprehensive platform called Google My […]

Markets are becoming mobile first and giving brands huge potential to reach out to travellers, but are many still missing out by failing to reach consumers on their smartphones? Creating […]

Every hotel experiences need periods. Whether it is the shoulder season, big group cancellation, missing pace, or just a bad month, these things happen to almost everybody in our industry. […]

Hotels using automated text messaging have seen guest engagement increase by over 25% NB: This is an article by Alex Shashou, President & co-founder of ALICE Texting has emerged as […]

“Organic is dead!” – This is a phrase we have been hearing lately. Digital Marketing professionals have been writing about this for months, even years, as Facebook continues its push […]

It used to be that location was the most important factor for a business’ exposure (and therefore success). Whether it was a hotel or a boutique, being visible was necessary […]

How do you communicate with your guests once they’ve made a booking? Before answering this, think for a minute about all the different ways a guest could book a reservation […]

Selling “experiences” is the key to influencing potential guests when they first consider taking a trip. When travelers are looking for early inspiration, they’re not focused on hotel rooms. They’re […]

Search engine optimisation or SEO is the practice of making your website visible online in the unpaid search engine results. We have written many articles on the best practices for […]

From the very beginning of the searching process to the post-stay comedown, guests are increasingly expecting an experience that feels tailored, thoughtful and built with them in mind. Let’s take […]