marketing

7 Powerful (& Easy!) Marketing Ideas for Hotels

With these powerful marketing ideas, you’ll capture their attention and business, setting you apart as a leader in the hotel supply industry

Read more

3 Hotel HyperCommerce Tactics for Faster Direct Booking

This hypercommerce approach not only enhances the booking process but aligns with desires of a generation that values spontaneity and discovering new destinations

Read more

Social Media Strategy: Creating the Right Plan for Your Hotel

While being on social media is free, putting money behind your initiatives can grow your audience and engagement beyond organic reach

Read more

Free Digital Marketing Tools for Independent Hoteliers

Independent hotels needn’t break the bank for digital marketing. There are plenty of free tools, just find the ones that work best for your hotel

Read more

The Most Profitable Marketing Channels for Hotels

When independent hotels participate in the most profitable marketing channels, brand visibility increases exponentially and reliance on OTAs decreases

Read more

How to Tailor Hotel Proposals to Specific Market Segments

Tailoring proposals based on group segments and client preferences is key. This personalized approach enhances the chance of securing successful bookings

Read more

Golden Opportunities: Using Social Media to Market Your Hotel

Don’t forget what social media was initially invented for – to be social! It allows your brand to create an interactive community while building reputation

Read more

How Google Consent Mode V2 Will Impact Hotel Website Traffic In EEA

For hotels to continue tracking guest behaviour on their website and booking engine, hotels will be required to switch on Google Consent Mode

Read more

How to Improve Your Hotel Website in 4 Simple Steps

We can spend a lot of money trying to bring people and generate traffic to our site, but if our website doesn’t work properly, it’s like a leaking sink

Read more

Metasearch is Not Just Effective But Increasingly Efficient

In 2024, embracing the potential of metasearch is no longer an option, but a necessity for hoteliers looking to thrive in the competitive hotel landscape

Read more