marketing
The Dummies Guide to Facebook Native Ads for Hotels
Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the flow of the Facebook feed. The key to native advertising is that it is non-disruptive.
Hotel Packages: Who, What, When, Why, Where and How
Hotel packages should showcase your proximity to demand generators, any unique partnerships in the local community and further highlight your value proposition.
PPC For 2020: Plan To Turn Clicks Into Bookings
Pay-Per-Click (PPC) marketing has been the focus of much conversation amongst marketing teams recently. NB: This is an article from Screen Pilot Business owners generally want to be confident that […]
Data Driven Content: The Metrics That Matter
Not everyone realizes it, but data is content’s best friend. This is because content creators use data to leverage their work. NB: This is an article from hebsdigital In fact, […]
PPC For Hotels: How to Counter OTAs
For hoteliers, there is a clear difficulty in trying to make the most of your relationship with OTAs whilst being able to drive enough direct traffic to your hotel’s site. […]
5 Effective Steps to Market Your Hotel Using Social Media Influencers
We live in the age of social media influencers. Brands across the globe utilize this powerful marketing tool to promote everything from sports drinks to travel to fashion. By understanding […]
Is Your Hotel Offering Too Small to Market Direct?
We have a wealth of experience working with established 4 & 5* hotels across the world, providing the design and development of their websites; as well as supporting with their […]
What’s Missing From Your Content Management System? (Part 2)
In Part 1 we covered some of the base features we think a good CMS should include, starting from the bottom and working up. NB: This is an article from […]
What’s Missing From Your Content Management System? (Part 1)
The average consumer will spend more time on their mobile devices this year than they will watching television. NB: This is an article from Milestone That’s a critical metric that […]
How to Report on The Value Marketing Generates
We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. NB: This is an article from VisionEdge Marketing If this is the […]
