marketing

The Facebook and Instagram advertising platforms have risen to become the predominant options for social advertising, occupying a progressively larger place in hotel marketer’s media plans. We’re continuing to see […]

Millions of followers and slick brand campaigns are not the only measures of success on social media. Lots of small businesses are making a mark with some smart thinking.

How do you reach and actually show potential guests that your hotel exists and is the perfect fit for them? NB: This is an article from Blue Magnet The easiest […]

This 101 for email marketing will just hit on the basics of getting an effective send out the door to your audience.  We’ll be making making a few assumptions in […]

It can be all too easy to get yourself into a marketing rut using the same ad formats over and over, but we love playing around with different formats for […]

Whether your venue is located in a small town or a big city, the quality of your local SEO strategy will determine whether your venue shows up on the first […]

An interesting trend has been brewing in the travel business. Quietly but surely, Google Reviews has been expanding their online review market share for brick and mortar businesses. Since hotels, […]

Smart hoteliers keep a close eye on their local destination marketing organizations (DMOs). It’s a crucial part of understanding and identifying where your own marketing tactics can ultimately align with […]

One of the biggest buzzwords in digital marketing today is audiences. While the concept of target audiences has been around for as long as marketing itself, the evolving digital landscape […]

Email marketing is one of the most cost-effective ways for hotels to build awareness, develop stronger relationships with guests, and drive more direct bookings. NB: This is an article from […]