marketing

This month, Google nudges SEO marketers in the right direction with clarifications to the mobile-first index as it rolls out to more websites; Bing pilots in-market audiences; and Instagram gets […]

Today, every hotelier knows that the modernisation of revenue management and marketing strategies is fundamental. NB: This is an article from NetAffinity However, what is less known is that to […]

Lots of people may be talking about you. But the social noise has become so great that in order to ‘listen’ and sieve out mentions of your brand, you need […]

What Is Content Marketing? You might say it’s what drew you to this blog post. According to The Content Marketing Institute, a resource for information on all things content marketing, […]

While some social networking sites have stood the test of time, others go through trends much like viral videos that eventually fade into relative obscurity. NB: This is an article […]

Airbnb: The name alone is enough to make some hoteliers look over their shoulder as if the looming, sharing economy platform were about to snatch a guest from the front desk. […]

A hotel’s marketing and revenue management departments each hold keys to data that could drive more hotel revenue. NB: This is an article from Rainmaker Often, however, revenue managers and […]

The digital world is a noisy place: People are bombarded with tons of content and messages every second – from online ads to blog posts and user-generated content, among other […]

Knowledge of your customer is a must-have, but complex journeys across multiple devices present travel brands with huge challenges. Travel brands should attack the issue of attribution from multiple angles, […]

Today, when a customer wants to find a hotel, they will often search for options online, using a search engine like Google, or Bing. Indeed, Google’s search engine is a […]