marketing

PPC For 2020: Plan To Turn Clicks Into Bookings

Pay-Per-Click (PPC) marketing has been the focus of much conversation amongst marketing teams recently. NB: This is an article from Screen Pilot Business owners generally want to be confident that […]

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Data Driven Content: The Metrics That Matter

Not everyone realizes it, but data is content’s best friend. This is because content creators use data to leverage their work. NB: This is an article from hebsdigital In fact, […]

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PPC For Hotels: How to Counter OTAs

For hoteliers, there is a clear difficulty in trying to make the most of your relationship with OTAs whilst being able to drive enough direct traffic to your hotel’s site. […]

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5 Effective Steps to Market Your Hotel Using Social Media Influencers

We live in the age of social media influencers. Brands across the globe utilize this powerful marketing tool to promote everything from sports drinks to travel to fashion. By understanding […]

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Is Your Hotel Offering Too Small to Market Direct?

We have a wealth of experience working with established 4 & 5* hotels across the world, providing the design and development of their websites; as well as supporting with their […]

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What’s Missing From Your Content Management System? (Part 2)

In Part 1 we covered some of the base features we think a good CMS should include, starting from the bottom and working up. NB: This is an article from […]

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What’s Missing From Your Content Management System? (Part 1)

The average consumer will spend more time on their mobile devices this year than they will watching television. NB: This is an article from Milestone That’s a critical metric that […]

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How to Report on The Value Marketing Generates

We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. NB: This is an article from VisionEdge Marketing If this is the […]

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Hotel Target Market: How to Find Your Most Lucrative Prospects

Your hotel target market is one of the most effective ways of growing your business. NB: This is an article from Socialtables If you’re interested in finding more prospects who […]

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The Future of Customer Engagement on Social Media

More than ever, businesses are struggling to compete for customer engagement in the social space. Research from marketing consultancy firm Edelman found that 60% of global consumers no longer trust social media […]

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