marketing
How to Develop a Successful Hotel Content Marketing Strategy
Content is king! If hearing that one more time makes you want to, well, feel ill, you’re not alone. But like anything that gets repeated by anyone and everyone, the […]
The Quick Guide on Optimizing Your Email List for Higher Returns
Email marketing, is not dead. Please stop writing think pieces planning its premature funeral. In fact, email marketing has still got serious spunk. It continues to report high ROI on […]
You’re Doing it Wrong – 8 Ways to A/B Test Email Correctly
A/B tests drive growth – if you do it right. Qubit found that poorly conducted A/B tests can hurt revenue because the wrong changes were made. If you’re not A/B […]
7 Cool Google Hacks for Hotel Marketers
Stop wasting time researching on Google and wading through useless pages. Efficient hotel marketers know how to properly tweak their marketing questions to get the most targeted and relevant results. […]
Hotel blogging ideas: How to write creative content that converts guests
It’s easy for upmarket hotels to use beautiful photography to sell their rooms online, but even if you don’t have the most breathtaking interior you can still use personalised content […]
Millennials Don’t Join Loyalty Programs But Are Great Social Advocates
Millennials are commonly described as the generation with a desire for new experiences. Spontaneity and adventure are two integral parts of Millennial living. This is a great prospect for hotel […]
Tips and Tricks to Attract International Guests to Your Property
According to a 2017 report by Phocuswright, the global travel activity market is projected to reach $183 billion by 2020. This figure stood at $135 billion in 2016, with hotel […]
Smart Hotel Marketers Are Going “Old School”
It’s graduation time. And as we sit on uncomfortable auditorium chairs watching our kids, nephews, nieces or grandkids beaming with eagerness for the road ahead… we can’t help think back […]
Social Media Marketing for Hotels: 9 Easy Ways to Engage Your Guests
Every social media platform has the ability to unlock the booking potential of your hotel, with the right engagement strategy. NB: This is an article from Siteminder Some may perform […]
What Marketers Need to Share with Revenue Managers
When marketing and revenue management work in unison, there are natural synergies. NB: This is an article from Rainmaker Revenue management knows where holes in demand are, and marketing knows […]
