marketing

Mastering the art of finding and using keywords will not just help you benefit from search engine traffic, but also help you to get to understand your customers better. Start […]

This year is set to be a big one for Instagram marketing. According to Social Media Examiner’s annual report, in 2018 some 69% of marketers plan to increase their investment […]

In 2017, Google rolled out a number of new initiatives at their Google Marketing Next event. In 2018, this event is called Google Marketing Live, but once again we’re getting […]

Ensuring that your hotel website has a good technical SEO setup is crucial for the success of your SEO strategy. Otherwise you may jeopardize your site’s search ranking if the […]

A successful digital marketing plan for your hotel in 2019 needs to be centered around your guests, potential guests, past guests, meeting planners, followers, clients, Millennials, Baby Boomers, and Gen […]

An automatic email campaign can be a very effective way of driving interest, capturing data and securing revenue for your B&B – as long as you do it right. NB: […]

Let’s start off by busting one of the biggest marketing myths: Great hotel marketing requires a massive investment. On the contrary. Tons of FREE marketing tools have exploded onto the […]

Most hotel marketers associate traditional ad buying as a hit-or-miss strategy. Buy space in a magazine… pray for an unknown return. “Programmatic advertising,” which has generated a lot of buzz […]

Internal hotel teams that are focused only on their own revenue streams risk inefficiency, duplicating work and restricting each other’s progress. According to the study done by Salesforce, 86% of […]

Revenue management is never an easy job, but the job is considerably tougher for independent hotels, according to sources. Without the marketing power of brands or the ever-more sophisticated revenue-management […]