marketing

Four Ways to NOT Get Your Emails Delivered

We talk a lot around here about what it takes to get your emails delivered to inboxes. But hey, maybe that’s not your thing and you’d rather go to spam. […]

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Measuring Impact: Is Your SEO Strategy Successful?

If you want to improve, you need to be able to measure your efforts. However, in the case of SEO this can be a complex web. Success in SEO should […]

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3 New Tactics to Improve Your Hotel PPC

We are always talking about how PPC is such an important piece to your overall hotel marketing strategy and Google has just added some more ammo to our PPC arsenal. […]

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Optimize Your Hotel’s Google My Business Listing Like A Pro

If you haven’t taken advantage of your hotel’s Google My Business listing, what’s the holdup? This free local search tool opens the door to a bevy of SEO opportunities and […]

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7 Instagram Tips For Independent Hotels

Your hotel, of course, has a polished presence on Instagram. NB: This is an article from Screenpilot Now boasting more than a billion monthly actives, the visuals-first platform is the […]

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Facebook Marketing Is Changing: 3 Crucial Updates You Need To Know

Following a spate of concerns about privacy and data protection, it’s safe to say Facebook has suffered a blow to public trust in recent months. NB: This is an article […]

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How To Use Remarketing To Combat Cart Abandonment

After spending substantial budgets and efforts on driving website traffic and encouraging guests to book direct, the last thing any hotelier wants is for someone to abandon at the last […]

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How Off-Page SEO Helps Boost Your Hotel’s Online Visibility

Off-page SEO activities refers to activities outside the boundaries of your website that build its authority on the subject and help it rank better on search engines. Here are some […]

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17 Best Hotel Promotion Ideas You Can Use

Before we talk about the hotel promotion ideas that you can use for your hotel, let’s talk about how important promoting your hotel is? Let me guess, as important as […]

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The Ultimate Guide to TripAdvisor for Hotels

When TripAdvisor was founded in February 2000 in a small office above Kostas Pizza on 315 Chestnut Street in Needham, Massachusetts, I don’t think anyone could have predicted the amount […]

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