marketing

Everyday WhatsApp grows its 1.5 billion monthly users mark. That’s a lot of customers – potential and current – to hone and grow. But, how do you covert this opportunity […]

Are you ready to take your website to the next level but don’t have a strategy? Hold off on the PPC campaigns! Let’s focus on what really matters.

By attracting the right customers and having a good mix of the different market segments, you can optimise your hotel ADR and also mitigate the effects of seasonality which is vital to your hotel

Having a blog, although it may seem like a chore, provides a stream of genuinely useful content for your guests, and can also attract new guests to your hotel!

Almost half (45%) of travel marketers in the Asia Pacific region rank Facebook and Instagram as most likely to disrupt travel marketing over the next five years.

We often refer to good SEO and digital marketing as taking care of a garden. You can not just plant a tomato plant, walk away, and expect to see red tomatoes growing on its limbs the next day.

Positioning your hotel as the focal point of the destination and offering this as part of your product, hoteliers will increase ancillary revenue and room occupancy while gaining competitive advantage

Should you be developing an organic (unpaid) social media strategy or an advertising-based (paid) social strategy? The answer is: you should be building out both.

Your property doesn’t only have one unique hotel marketing mix, but in fact has as many different marketing mix options as you have different market segments to target.

Whether you’re just getting started, or breathing new life into a stagnant content marketing program, every hotel property needs an active, robust blog. NB: This is an article from Screenpilot […]