marketing

Forget the myth that managing a hotel is complex. At its heart, the hotel business model revolves around three fundamental steps:

A successful commercial approach in these markets hinges on understanding the university’s influence and how demand fluctuates throughout the year

Google Travel is no longer optional. If your hotel isn’t fully optimised across Google Search, Maps, and Hotels, you’re losing direct revenue to OTAs

Summer is one of the most competitive periods of the year so your campaigns need to be timely and impactful. We suggest having offers live in the next week

Demand generation flips the script. Rather than just chasing leads, it is about building ongoing interest through relevant, personalized content

Omnichannel marketing goes beyond just being “present” on multiple platforms, it’s about creating a unified journey that drives more bookings

We explore how retargeting ads work, why they’re essential to your property’s digital strategy, and how to run campaigns that maximize revenue

High email capture rate means you can communicate directly with more guests, present personalized offers and specific campaigns to drive engagement

The gap between a data-savvy hotel and those with outdated methods is growing fast and it directly affects your revenue, profit and market share

Hotels should showcase area attractions on their website to enhance the guest experience, boost direct bookings and drive additional revenue