marketing
Breaking Barriers: Hotels Are Reclaiming Power in Website Management
The principle of customer-focused website design and management is vital, particularly for hotels where customer engagement is key to success
Capitalize On User-Generated Content and Influencer Marketing
Although content created by guests and influencers may look and feel similar to outsider consumers, there are key differences
What Should a Hotel Blog About?
As more people visit your site to read your blog posts, your overall website traffic increases, which can positively impact your SEO efforts
Optimising Hotel PPC Campaigns for Seasonal Trends
Tailoring PPC campaigns based on seasonal demand fluctuations is instrumental in driving revenue growth and maintaining a competitive edge
Attraction Strategy: Maximizing Revenue per Guest
With an effective attraction strategy in place, the focus shifts to maximizing the value of each guest interaction
10 Benefits of CPC Marketing for Hotels
Whether you’re employing search ads, display ads, metasearch ads, or something else, marketers can explore CPC marketing campaigns to maximize benefits
5 Practical Tips For Powerful Carousel Website Messages
Carousel website messages offer a dynamic and visually appealing way to display your hotel highlights, but success relies on thoughtful implementation
10 Hotel Marketing KPIs (and How to Use Them!)
Tracking hotel marketing KPIs is not just about numbers. These metrics act as navigational tools for improving guest experiences and boosting profitability
Google’s Hotel Page Makeover: DMA Compliance and Implications
Google, has implemented alterations to comply with DMA regulations. These changes are evident in travel search areas, with a substantial focus on hotels
When You Gatekeep Data, Everyone Loses
By freeing up access to data across your hotel, you empower real data-driven decision making across the board and have a clear competitive advantage