marketing

Resorts face unique challenges. They are usually more expensive, geographically harder to reach and incur longer stays than standard full-service hotels. Many are built in “clusters” in a destination, too, […]

There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find […]

Of all the people that visit a hotel’s site, only 2% (on average) end up making a booking. So, while it might feel like getting traffic to your website is […]

In all likelihood, a potential guest is not going to book a stay at your property after stumbling upon your B&B website for the first time. NB: This is an […]

The past two weeks have been particularly busy in the social media world, and this week’s newsletter can prove it. Ready to find out about the latest updates and how […]

This piece on hotel website SEO tips for 2019 is not the first time we’ve written on the topic of SEO for hotels. Considering the growing number of travelers searching […]

In the tech-savvy era where the entire world runs on the social media platforms, double taps, tags, stories, and swipe ups are no new terms to talk about-Yes, I’m talking […]

Consumer expectations are constantly evolving. As such, Google Travel has named our modern time “the age of assistance.” This term doesn’t refer to traditional customer service, but the multi-layered communications […]

With 89% of marketers using email as their primary channel for lead generation, consumers are being inundated with messages from brands. Will your messages be ignored or deleted or opened […]

Hoteliers have long known that locals both frequent their property’s restaurant, spa, or cafe – and stay overnight at their hotels. Because of this, a budget for local search marketing […]