marketing

Airbnb has grown rapidly, and is largely due to its unconventional inspirational and innovative marketing strategies. This is the result of in-depth analysis of the market and ingenuity (creativity).

Customer centric Marketing means placing the customer at the center of your strategy to create and extract customer value. Only when Marketing is customer centric can it serve as a value creator

This hints that Google is not only putting more focus on building out Google My Business data to improve its hotel search user experience but that they may also drop TrustYou as a data provider.

It is tempting to ditch SEO in favour of promoted Instagram stories or Facebook retargeting, but we advise hotels to use a careful mix of different tactics.

Let’s look at a few basic examples of current marketing trends that hotels are following to fuel brand awareness and drive revenue, starting with something relatively straightforward and simple

If you approach your messages from the perspective of wanting to provide value to your guests, then you’re going to avoid some of the mistakes that a lot of properties make.

It would be nice to think that your venue is the epicentre of your guests’ weekend, but for many, it’s probably more a matter of convenience. Sorry. This is why hotel destination marketing is important.

It’s natural to feel defensive, angry, and disappointed when a guest posts negative feedback about their experience. What should you do when you receive a negative hotel review?

Uninhibited by algorithms, email marketing presents a unique opportunity to engage with your guests when they are away from your property.

When it comes to hotel advertising channels, Metasearch Advertising is the new, big kid on the block, spanning multiple platforms, multiple placements and boasting extremely healthy ROAS.