marketing

We all know that data is crucial for tracking the effectiveness of your digital marketing campaigns. But is the data you’re looking at really telling you the whole story?

Bai Du and Google are completely different search engines and, in order for your website to have an edge in Bai Du’s SERP, hotels need to have a strategy that is different from Google.

An organic social presence is still very important for hotels. We know consumers research hotels via social media to help make their decision, not having a social presence could come as a red flag.

The industry is changing fast, and knowing about new digital marketing options (and how you might specifically take advantage of them) can help you stay ahead of your competition in the year ahead.

The end of August is fast approaching, and new social media changes are coming ! Let’s take a look at all the updates that have happened in the past two weeks that will impact hotels everywhere.

Creating a hotel SEO strategy may seem daunting, but when you cut through the technical jargon, it’s relatively straightforward. It is simply about using the right words, in the right places.

Travel industry pioneers – Hotwire, Priceline, Travelocity, TripAdvisor – are SEO juggernauts. And there’s a lot of money in SEO for them. In fact, organic traffic is the #1 source of traffic for travel

For one reason or another, a number of hotels do not have the email subscriber lists they should, and hoteliers find themselves in a pickle of needing to double their email marketing lists immediately.

Aside from a wedding section on your website, there simply weren’t a lot of digital marketing tactics to identify and target brides and grooms shopping in your local market, but times have changed.

Social media can be challenging. The networks change so quickly and have such different structures, it can be easy to make design missteps that annoy users and dampen engagement.