marketing

In August, Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings. Although some specific types of websites appear […]

Today’s consumers rely heavily on reviews to make purchasing decisions. The quantity and quality of online reviews are both considered when determining what to buy or where to book. That […]

Family travel is on the rise. Between 2014 and 2017, Google searches for family vacations grew three times faster than other searches in the travel sphere. As part of our […]

RM and marketing have typically been two distinct functions but with new ancillary fees, the drive towards personalisation and greater demand for clever merchandising, this is changing. Marketing and revenue […]

Wіth thе rіѕе оf social mediа аѕ thе nеw frоntіеr оf іnfоrmаtіоn аnd nеwѕ, hоtеlіеrѕ hаvе bееn рuѕhеd tо аdарt tо thіѕ nеw mаrkеtіng lаndѕсаре. NB: This is an article […]

Emerging from the internet clutter and reaching your target audience via social media is becoming increasingly difficult. One evergreen cut-through is running competitions. Let’s look at some promotion ideas to […]

Along with your hotel website, Instagram has quickly become one of the best ways to tell your property’s unique story. Images are a great way to create incentive for guests […]

Google VP of Search, Ben Gomes, took to the stage at Google’s Future of Search event to not celebrate their 20th anniversary, but instead, to paint a picture for the […]

In business, reputation is everything. When it comes to dining, in particular, how the community at large perceives an establishment may matter more than the actual quality of the food […]

Facebook is one of the most powerful social networking sites in the world, and it’s one of the best places to promote your B&B online. NB: This is an article […]