marketing

Effective communication between your revenue management and marketing teams cannot be stressed enough. Exchanging data together will provide a more integrated, results-driven approach.

Budgeting season is the perfect opportunity for marketing and owners to set and align expectations for the coming year. If armed with the data, the budgeting conversation should be productive.

Investing in a new website can have a huge impact on your hotel’s direct bookings and profit margins. But is now the time for your hotel to make that investment?

Your potential guest has visited your hotel website before. You know they’re searching for a five day trip for two in August. But they still haven’t converted, or even clicked through on your banner ads.

If you aren’t using ad targeting when serving PPC or Facebook ads you are likely wasting your advertising dollars on people who will never book a room at your hotel.

Segmentation strategies make optimal use of data to provide a greater level of personalization and deliver relevant rewards that resonate with guests, drive engagement and inspire true brand loyalty.

Invest the short time you have for Google Analytics in the mentioned datasets and you’ll start to build an idea of how your website is performing and what needs to be done to improve direct bookings

The world of hospitality digital marketing is always changing, and the only way to win is by staying ahead of the pack. NB: This is an article from NextGuest This […]

Facebook Travel Ads were originally built for single-location offers, but today, advertisers are using Facebook to dynamically promote cruises, vacation packages, and multi-destination travel offerings.

If you are not sending out email marketing blasts, you could be missing out on a good chunk of potential revenue. Think about how often you check your own email.