marketing
Google Experiments with New Hotel Search Layout
While this new layout is only a test that is available to a limited number of users, we’ve seen that Google is continuing to develop the hotel search experience and we should be prepared for more.
A Best Practice Guide to PPC for Hotels
If you want to take the guesswork out of hotel marketing, consider running pay-per-click campaigns for your property. Targeted, cost-effective and exceedingly measurable.
Conversion Rate Optimization: Most Important Factors Hotels Should Know
There are a host of ways you can increase the conversion rate on your hotel website. While this subject really requires a post in its own right, here are a few key practices to consider.
5 Fresh, Clickable Content Marketing Topics For Hotels
Blogs and videos, podcasts and social posts. Hotels are telling their story in more unique ways, and across more diverse channels, than ever before. NB: This is an article from […]
Basic Dos and Don’ts to Jumpstart Your Hotel Email Marketing
Interested but not sure where to begin? Jumpstart your email marketing with this beginner guide on what basic actions to take and what common mistakes to avoid.
One Message Does Not Fit All: How Smart Hoteliers Personalize Ads
Hoteliers can not only target travelers at various stages of the purchase funnel, but based on past actions, sites they frequent and ads they’ve previously clicked on.

8 Ways to Market Your Hotel According to Season
Seasonal changes affect occupancy rates. Slow season can sometimes trigger a price war and busy seasons can end up being stressful. Here are a few tips to help:
Facebook Bid Multipliers for Hotels: A Crash Course
Bid multipliers enable the use of complex, customized bidding strategies without the need to create several different ad sets with relatively small audiences.
Google Responsive Display Ads: Results Six Months Later
Google first introduced Responsive Display Ads six months ago. Though many are still wary about the look of each ad, the data we’ve gathered might change your mind.
Tips for Successfully Pitching to Influencers
Influencers receive collaboration request emails all the time. You want to make sure you are giving them specific details quickly and efficiently in your pitch.