marketing

More often than not these are the types of content that help establish somewhat of a more personal connection between a potential customer and a brand.

Pay-per-click (PPC) advertising and search engine optimization (SEO) are often siloed among marketing teams, completely separated from one another.

Localisation works because it increases the customer-centredness of your marketing, which is something that you must do to survive and thrive in the highly competitive hospitality industry.

Website analytics play a very important role in improving your hotel’s online presence. By understanding the performance of your vanity hotel website, you can improve your direct bookings.

Knowing who your hotel competitors are is essential for your hotel marketing strategy. Below you will find a few key points to help you boost and enhance your property’s competitive analysis.

Once every few years, a new technology comes along that surprises and delights us. Here we discuss how hotels can adopt revolutionary new tech that can help deliver record direct revenue.

As hotels invest more in the quality of their F&B, a few simple tactics supported by a modest budget can help transform your F&B from a guest only experience to a celebrated local destination.

In the last few weeks, the Facebook empire has made some big developments to their platforms that are directly relevant to hotels, resorts, and other businesses in the hospitality industry.

Here are 8 conversion-driven website components that could help you boost online reservations and profits for your business in the year ahead:

Building upon the customer relationship in the Dreaming, Planning and Booking phases, utilizing CRM and loyalty initiatives, hoteliers can win guest loyalty in the Experiencing and Sharing Phases.