marketing

Skill Sets Required to Manage the Hotel’s Digital Touchpoints

The Increasing Number of Hotel’s Customer Touchpoints: The customer’s booking and digital connection journey changes rapidly each day as new platforms are introduced and guests continually adjust their method of […]

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Why Revenue and Marketing Managers Should Work Together

“You might feel a slight sting.” These are the last words we hear before the prick of the needle, but with that little sting comes the reassurance that we’re on […]

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Hotelier’s Guide to Creating Special Offers

Finding and booking the perfect hotel takes time. Beyond rate, hotel shoppers are looking at plenty of other factors, such as amenities, local activities, and nearby restaurants. NB: This is […]

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Is word-of-mouth still a way to get bookings at your B&B?

Industry experts are constantly emphasising the importance of implementing new distribution and marketing strategies at your B&B, but there’s still something to be said for word-of-mouth referrals. NB: This is […]

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Cross Department Collaboration is Key to Optimizing Group Business

Getting the right group business in your hotel at the right time for the right rate requires a holistic approach from your entire hotel operations team. In the current environment, […]

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Guest Personas and Bridging the Gap Between Browsing and Buying

Building a useful marketing strategy has become increasingly complicated with the advent of social media. Guest are now closer than ever to brands and their representatives, making impersonal and generalized […]

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How To Capture Your Share of Guests This Holiday Season

Christmas is historically the busiest time to travel in the US. Last year, AAA predicted that a record-breaking 107 million Americans would travel over the Christmas and New Year’s holidays. […]

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3 Content Marketing Hacks That Will Cost You Time and Money

If there’s one thing marketers love it’s shortcuts or, as they’ve come to be known “hacks.” Any trick that helps boost efficiency by speeding up or streamlining a time consuming […]

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Latest Social Media Changes Affecting Hotels and Resorts

Even though each social media platform is unique in a number of ways, there are a lot of similarities they all share, too. NB: This is an article from Lodging […]

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How To Use Funnels To Improve Your Facebook Advertising Strategy

Go ahead and raise your hand if you’ve ever felt personally victimized by Facebook Ads Manager. Okay, put your hand down, people are staring and now you’re just alone at […]

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