marketing

As we wrap up another busy year, we’re taking a moment to explore the top 10 things we suggest hotel DOSMs implement to achieve their goals in the coming year

Hotels can use SMS/text messaging responsibly to engage guests before, during, and after a stay. Here we review why creating an SMS strategy makes sense and how to implement it

While OTAs have traditionally had their results appear in hotel branded search results, Google’s new “BERT” algorithm update has already decreased those appearances and had a significant impact

Hotel website design is a huge influence on the booking behaviour of travellers and should be a priority for your hotel. Travellers need a website to reflect their desires and expectations.

We shared tips for building your hotel email marketing program and explained what deliverability is. In this post, we’ll tell you everything you need to include in the actual design of your email.

It’s up to hotels to stay on top of current marketing trends and continue to diversify the way they attract new guests. Only then will they start to recoup the organic traffic that is beginning to dwindle.

A multi channel approach to digital marketing can immediately increase your conversion rate by ensuring your website is found through a variety of sources and platforms, both paid and organically

Google always seems to be testing new features within its hotel search. The newest appear to have filters such as city, where to stay, when to stay and travel packages that calculate pricing.

At its core, an always-on strategy takes a continuous, proactive approach to digital marketing. And it is a strategy that directly responds to the changing way that consumers research and book travel.

These two distinct strategies are often conflated. Understanding why each strategy is important and how it fits into your hotel digital marketing efforts is essential to reaching your revenue goals.