marketing

Social media can be challenging. The networks change so quickly and have such different structures, it can be easy to make design missteps that annoy users and dampen engagement.

Where do most travelers begin planning their trips? Is it on Booking.com, Expedia or TripAdvisor? Not likely. Think about your own web activity. Most of us start our initial research […]

Despite all the attention given to social media and mobile, email marketing still holds a place at the big kids’ table, as one of the most continually successful online marketing platforms.

Airbnb has grown rapidly, and is largely due to its unconventional inspirational and innovative marketing strategies. This is the result of in-depth analysis of the market and ingenuity (creativity).

Customer centric Marketing means placing the customer at the center of your strategy to create and extract customer value. Only when Marketing is customer centric can it serve as a value creator

This hints that Google is not only putting more focus on building out Google My Business data to improve its hotel search user experience but that they may also drop TrustYou as a data provider.

It is tempting to ditch SEO in favour of promoted Instagram stories or Facebook retargeting, but we advise hotels to use a careful mix of different tactics.

Let’s look at a few basic examples of current marketing trends that hotels are following to fuel brand awareness and drive revenue, starting with something relatively straightforward and simple

If you approach your messages from the perspective of wanting to provide value to your guests, then you’re going to avoid some of the mistakes that a lot of properties make.

It would be nice to think that your venue is the epicentre of your guests’ weekend, but for many, it’s probably more a matter of convenience. Sorry. This is why hotel destination marketing is important.