marketing

From SEO to design, find out the top five things you need to know now in hotel digital marketing. This month, the latest digital innovations include Facebook Automated Ads to streamline ad setup.

When you’re doing the on-page SEO for your hotel site, you should take some peculiarities into account that will help you to outrank your competitors in this niche

Email marketing is certainly not dead and still has the brightest future of any other digital channel. Don’t get left behind by cutting this integral channel from your marketing repertoire!

It is apparent that Google aims to own and monetize this entire consumer journey. Hotels have seen this for a long time with the evolution of the knowledge panel and Google Hotel ads.

A hotel marketing manager may need to understand the results of various promotional levers, which means feeding response data into campaign planning models and running scenarios

More often than not these are the types of content that help establish somewhat of a more personal connection between a potential customer and a brand.

Pay-per-click (PPC) advertising and search engine optimization (SEO) are often siloed among marketing teams, completely separated from one another.

Localisation works because it increases the customer-centredness of your marketing, which is something that you must do to survive and thrive in the highly competitive hospitality industry.

Website analytics play a very important role in improving your hotel’s online presence. By understanding the performance of your vanity hotel website, you can improve your direct bookings.

Knowing who your hotel competitors are is essential for your hotel marketing strategy. Below you will find a few key points to help you boost and enhance your property’s competitive analysis.