marketing
Google Reviews & Responses Improve Hotel SEO Ranking
Google is the leading hotel review publisher, and the implications for hoteliers are far-reaching. Google reviews play a role in determining your visibility in an online search and improve hotel SEO.

3 Hotels with High-Impact Website Conversion Strategies
Here we showcase three hotels who have seen a significant uplift in website conversions thanks to the implementation of effective direct booking strategies working together with us
5 Reasons Why You Can’t Place an ROI on Social Media
it may not be possible to determine the exact ROI on the time and money spent towards your hotel’s social media marketing, the numerous benefits of an active presence outweigh any cost.

The Lazy Way to Use WhatsApp for Your Hotel Marketing
Everyday WhatsApp grows its 1.5 billion monthly users mark. That’s a lot of customers – potential and current – to hone and grow. But, how do you covert this opportunity […]
First Things First: Hold Off on the PPC Campaigns!
Are you ready to take your website to the next level but don’t have a strategy? Hold off on the PPC campaigns! Let’s focus on what really matters.
Identify, Segment and Target Your Hotel Customers
By attracting the right customers and having a good mix of the different market segments, you can optimise your hotel ADR and also mitigate the effects of seasonality which is vital to your hotel
Why Does Your Hotel Need a Blog
Having a blog, although it may seem like a chore, provides a stream of genuinely useful content for your guests, and can also attract new guests to your hotel!
Travel Advertising Trends in Asia Pacific
Almost half (45%) of travel marketers in the Asia Pacific region rank Facebook and Instagram as most likely to disrupt travel marketing over the next five years.
Tidy Up Your Hotel’s Digital Marketing Channels so they Spark Joy
We often refer to good SEO and digital marketing as taking care of a garden. You can not just plant a tomato plant, walk away, and expect to see red tomatoes growing on its limbs the next day.
Effective Ancillaries Will Help Your Hotel Tap Into Local Tours and Activities
Positioning your hotel as the focal point of the destination and offering this as part of your product, hoteliers will increase ancillary revenue and room occupancy while gaining competitive advantage