marketing

Hotel marketing is more complex than ever before. There are more channels, constant changes in major search engines and increased competition from sites like Airbnb

Your hotel website might not even be updated for a mobile-friendly interface, but your Google My Business listing will still provide guests with easy access to your hotel’s description

Today we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone

Recent reports confirm that digital touchpoints are integral to customer journeys in hospitality, opening up new opportunities for marketers to engage and inform.

Valentine’s Day is a popular time of year for couples to head off on romantic getaways. Here we look at a marketing campaign strategy to attract potential guests to your hotel over the Valentine’s period

As hotels strive to increase their market share of bookings from preferred corporate programmes, we’ve found there is a lack of information available to optimise our visibility in Concur

Understanding Book on Google is important as some booking engines that offer this connection may suggest that opting into this channel removes need to run a CPC campaign with Google Hotel Ads

It’s no secret that Instagram can be a fun and exciting way to bring your hotel’s story to life, but the struggle to balance quality of content with volume of content is a very real struggle for hoteliers.

Web designers are looking to the future and the past for inspiration. Thanks to these opposing design trends, movements and styles it’s safe to say web design in 2020 will be full of surprises.

Some Marketers have a habit of doing things in a certain way, losing sight of the negative effect. Hotel marketers have similar blind spots that affect the success and credibility of their digital strategy.