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marketing

How To Size Up Your Hotel’s Digital Marketing Competition

Looking at the competition is important and a great way to stay in the know on marketing trends. Scoping out competitors is fun, easy, and necessary to enhance your own marketing strategy.

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book with marketing terms like content and seo

How to Distinguish Your Hotel From Other Marriott Properties and Your Comp Set

These combined components are essential when optimizing your Marriott brand website via search engine optimization. When you have finished here, consider optimizing your OTA listings.

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Build Up Your Digital Strategy and Personas to Deliver Strong Hotel Results

If you dig into your personas and use them to fuel all parts of your digital strategy, you’ll find deeper connections with your guests, and will end up getting far more bookings.

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The Essential Website Strategy Checklist for Hoteliers

OTAs have mastered the art of conversion, with websites providing the ultimate user experience. To convince customers to book direct on your website, they need an optimal online experience.

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Don’t Give up on Lost Traffic: The Power of Retargeting

From each personalized message to every retargeting ad, hotels need to analyze what is working and what isn’t, and use this to drive the evolution of their acquisition and conversion strategies

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Google Reintroduces Promoted Hotels to Hotel Search

After a brief appearance during 2018, the long-awaited and high-impact product from Google, Promoted Hotels, is back on the front pages of Google Hotel Search.

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How to Build a Boutique Hotel Marketing Plan

Your boutique hotel marketing plan should be a constantly evolving piece of your marketing mix. Keep your audience, seasonality, and goals in mind to get the most out of your plan.

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3 Ways To Use Google Analytics And Find Customer Booking Behavior

Curious to know which package booked well last year, who is the most profitable guest, or why bookings are down? Google Analytics uncovers insights surrounding your website visitors.

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Google My Business for Hotels: 9 Ways to Optimize Your Listing

Anyone can answer questions on your Google My Business listing. Therefore, it’s best to frequently review your listing and make sure potential guests are seeing the correct answers

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Keys to Hotel Advertisement on Facebook

With such a large audience and great tools to help you succeed, Facebook is the ideal platform for Hotel Advertisement. With all of Facebook’s comprehensive data who should you target?

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