marketing
6 Simple Steps to Write Effective Content That Converts
It’s been a while now since we’ve moved into an era where content marketing has been at the centre of hoteliers’ communications and promotions strategy. NB: This is an article […]
Some Hotelier Frequently Asked Search Engine Optimisation Questions
Our Senior Manager of Search Marketing Services, Trish Leighton, dives into some frequently asked questions about search engine optimization from hoteliers. NB: This is an article from Vizergy How do […]
3 Easy Ways to Use Google Analytics to Improve Your Hotel Marketing
“Google Analytics for hotel websites” is a topic that our readers have asked us to cover here. And we’re more than happy to oblige. Because we know just how powerful […]
Managing Marketing Strategies For Multiple Properties Can Be Demanding
Managing marketing strategies for multiple properties can be demanding in many ways. NB: This is an extract from a whitepaper by Travel Media Group It’s essential to develop great marketing tactics […]
A/B vs Variant: What’s Best for Testing Hotel Website Messaging?
One subject that hoteliers ask us about time and again is how to test their website messaging and find out what performs best. NB: This is an article from TripTease […]
8 Questions to Ask Yourself Before Publishing to Social Media
Before hitting publish, post, or share, what can you do to ensure that your post actually has value and potential for good engagement? NB: This is an article by Pipeline […]
Why Backlinks Are Important for Hotel SEO
Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. NB: This is an article from […]
Top 5 Things Need to Know in Hotel Digital Marketing (February)
This month, the latest digital innovations include Facebook allowing Page owners to participate in Groups, new video advertising opportunities through Amazon, and asymmetrical layouts making a splash in website design. […]
5 Marketing Tips to Increase Your Hotel’s Spring Bookings
As we march into a new season, it’s time for us to spring into action. I’m sorry – I couldn’t resist… NB: This is an article from Welcome Anywhere Calendar […]
Have Your Hotel’s Influencer Instagram Campaigns Become Tired Advertisements?
The room service tray overflowing with a lavish feast of buttered croissants, fluffy eggs, freshly squeezed juice, and sliced fruit—check. The pensive poolside selfies complete with a frothy cocktail—check. The […]
