marketing

We’ve all experienced it before. Inboxes flooded with excessive amounts of annoying emails, no doubt blasted to every guest who has ever stepped foot in the door or innocently provided […]

Customer segmentation is a fundamental part of maintaining relationships, no matter what industry you’re in. Below, you’ll learn what customer segmentation is, how to do it for your company, the […]

There may not be a sure-fire recipe for social media success, but there definitely are key metrics you should be watching closely to help you prove and improve your social media activities.

Social media is an integral part of any marketing strategy. To stay competitive in today’s marketplace, you need to regularly post content that is engaging, entertaining, and informative. NB: This […]

A new hotel opening or changing of flags has so many moving parts. As an owner or manager overseeing this transition, you are likely wearing multiple hats. NB: This is […]

When working to promote your restaurant, social media marketing should be at the top of the list. In fact, a robust social media marketing strategy can be the difference between […]

Modern hotel marketers face many challenges in the digital space, like uncovering new keywords by looking at competitors, finding sound backlinks, and measuring the gap between their website performance and […]

You don’t have to be a digital marketing expert to look at high level reports and find trends for your hotel. Briefly review monthly reports and start asking better questions […]

Social Media is all about living in the moment, whether that means sharing a photo of a meal or a selfie at the hottest event in town. Moments are created […]

Driving direct bookings on your hotel’s website isn’t just about using tactics like social advertising, PPC campaigns and SEO to ensure a steady flow of visitors to your homepage. It’s […]