marketing

Being Guest Centric: Data Driven Strategies

Being guest centric means understanding and anticipating the needs of the guest, providing solutions before they even experience the problem

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The Opportunity Cost of Metasearch

Hotels have always faced cost limitations. The value of metasearch is that it offers a chance to flip the script and run a truly revenue-focused approach

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Elevating Your Hotel Prospecting with Strategic Email Communication

Implementing these strategies can enhance hotel prospecting efforts and forge meaningful connections with clients through strategic email communication

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CRM for Hotels: 6 Benefits to Unlock Group Sales Success

A CRM system can actually help you improve client communication through faster response times, organized inquiries and messages, and customizable templates

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one girl whispering to another girl illustrating the impact for a hotel of reputation management

Truth About Performance Max (PMax) and What Google Isn’t Telling You

It’s evident there are significant concerns and issues with PMax that Google and other hotel agencies may not be fully disclosing, or just don’t know

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lego character in the shape of a rocket reflecting need for hotels to boost positive reviews

Want to Skyrocket Weekday Hotel Bookings?

With a dash of innovation and a sprinkle of savvy strategy, hotels can turn the tide and transform weekdays into a vibrant canvas of bustling bookings

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The Ever Evolving Roles and Marketing and Revenue Management

The benefits of integrating revenue management and marketing are clear, but it requires a cultural shift and investments in human capital and technology

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How to Effectively Use Hotel Email Marketing in 2024

Email marketing for hotels has changed. Let’s dive into the different changes for email marketing in 2024 and how hotels can build an effective strategy

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The Value of Structured Guest Data in Enhancing Hotel Operations

Structured guest data is key to enhance marketing strategies, improve operational efficiencies, elevate guest experiences and ultimately increase revenue

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5 Hotel Digital Marketing Strategies to Boost Direct Bookings

A successful digital marketing strategy is a broad spectrum of tactics aimed at amplifying your hotel’s digital footprint to drive direct bookings

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