marketing

IHG Brand websites received an upgrade with functionality that allows you to do custom call to action buttons on the home page. NB: This is an article from Cogwheel Marketing Located at […]

Google has updated its Destination Search layout after the initial reintroduction of Promoted Hotels. This update has big implications for the future of Promoted Hotels and their value to advertisers.

To help guests through the customer journey, you need to participate in a multi-channel digital marketing approach. That includes channels that can provide insights and ROI.

Hilton launched a new digital marketing program, called Advance, on July 1st, 2019. This fast-moving initiative changed the current structure between Edge, Top-Up and Destination Marketing.

Content can take a lot of time and does require your hotel to be strategic in what to include on your website. You want to represent your brand well, so the time and effort it is worth it!

Every hotel has the dreaded and unavoidable period where bookings slow down and revenue drops. This low booking period varies depending on the hotel. NB: This is an article from […]

In many cases, the key to success is about improving communication with your Digital Marketing Manager, and spotting opportunities to maximize exposure and impact of promotional activities.

Website visitors can be a tough crowd. In an era of adblock, 280 characters and fleeting attention spans, hotels are fighting against the odds to capture the imagination of potential […]

A digital marketing report is directional. It’s not gospel. If you report on digital marketing in a vacuum, without the proper context, you could be steering your ship in the wrong direction.

Building effective marketing strategies for select-service hotel has become harder than ever. NB: This is an article from Social Tables Guests are expecting more personalized and custom-tailored experiences every day, […]