marketing

Bid multipliers enable the use of complex, customized bidding strategies without the need to create several different ad sets with relatively small audiences.

Google first introduced Responsive Display Ads six months ago. Though many are still wary about the look of each ad, the data we’ve gathered might change your mind.

Influencers receive collaboration request emails all the time. You want to make sure you are giving them specific details quickly and efficiently in your pitch.

Do you need to tackle alignment? To find out, first determine if the work within the Sales and Marketing functions is directly linked to the mission and business outcomes.

With the Hotel PMS guest experience program and guest interaction integrations, the guest is almost always guaranteed to be recognized and appreciated, even if there are new employees.

Hotel marketing success requires daily discipline. Based on our 35 years in hotel marketing, here are the 10 daily habits we see that separate the best hotel marketers from the mediocre:

A winning digital services playbook combines sales, marketing and revenue management to steal market share. Like Superbowl winners, the playbook is a dynamic document that continues to change.

Much more than huge financial clout, the success of each brand comes down to applying a few fundamental lessons of great marketing, and these can be applied whatever your budget.

Hotel search engine marketing is important to understand so that you can drive more traffic to your website and increase the number of bookings throughout the year.

To be successful in search engine results your job with SEO is never done. You must continue to update your site, expand your reach and grow your reputation as a unique, valuable brand.