marketing
Putting Your Consumer Cap On: Five Annoying Habits Of Hotel Marketers
Some Marketers have a habit of doing things in a certain way, losing sight of the negative effect. Hotel marketers have similar blind spots that affect the success and credibility of their digital strategy.

How Experiential Marketing can Transform the User Experience
Experiential marketing is becoming a large player in allowing the consumer to tangibilize the product or service in question, resulting in a much larger personal investment into the brand.
5 Digital Marketing Strategies for Hotels to Win Direct Bookings in 2020
For many hoteliers, digital marketing is still novel territory. Most are too busy running their operations and leaving online sales to the OTAs to give much thought toward a digital marketing strategy.
What Hidden Instagram Likes Mean for Your Hotel
While Instagram is based on creativity and building communities, some content creators tend to focus on clickbait and misleading content rather than information that ui useful to their followers.
The Hotel Marketing Metrics That Lie, A Lot!
A negative stat can send your team running in all directions to understand what happened. But, more often than you might think, underperforming metrics may actually signal something positive
Google – Your Hotel’s New Worst Best Friend?
Google is likely to expand its foothold on the travel industry, either by acquisitions or by bringing competitors to the edge of irrelevance. The trend is unlikely to revert, so it’s time hoteliers wake up
Instagram and Influencers: Impact of Social Media on Travel?
Whether it is viewing a friend’s recent travel post that triggers wanderlust, or a photo directly from a travel account, social media ignites the desire to explore new places for so many of its users.
Bing Hotel Ads Are Here: How to Incorporate Them in Your Strategy
Hotel Ads is a new hotel search experience designed to showcase real-time room rates to potential customers on the Bing search results pages and within Bing Maps
10 Resolutions Every Marketer Should Make for 2020
It’s time to make work-related New Year’s resolutions – but that’s no easy task. There are so many different channels and tactics that having to choose a few areas to focus on can feel overwhelming.
Why Does Your Hotel Need a Blog?
We’ve talked before about what kind of content you should try and incorporate into your social strategy to help build your brand’s story online. NB: This is an article from Net […]