marketing

In the last few weeks, the Facebook empire has made some big developments to their platforms that are directly relevant to hotels, resorts, and other businesses in the hospitality industry.

Here are 8 conversion-driven website components that could help you boost online reservations and profits for your business in the year ahead:

Building upon the customer relationship in the Dreaming, Planning and Booking phases, utilizing CRM and loyalty initiatives, hoteliers can win guest loyalty in the Experiencing and Sharing Phases.

While this new layout is only a test that is available to a limited number of users, we’ve seen that Google is continuing to develop the hotel search experience and we should be prepared for more.

If you want to take the guesswork out of hotel marketing, consider running pay-per-click campaigns for your property. Targeted, cost-effective and exceedingly measurable.

There are a host of ways you can increase the conversion rate on your hotel website. While this subject really requires a post in its own right, here are a few key practices to consider.

Blogs and videos, podcasts and social posts. Hotels are telling their story in more unique ways, and across more diverse channels, than ever before. NB: This is an article from […]

Interested but not sure where to begin? Jumpstart your email marketing with this beginner guide on what basic actions to take and what common mistakes to avoid.

Hoteliers can not only target travelers at various stages of the purchase funnel, but based on past actions, sites they frequent and ads they’ve previously clicked on.

Seasonal changes affect occupancy rates. Slow season can sometimes trigger a price war and busy seasons can end up being stressful. Here are a few tips to help: