marketing

Email marketing is certainly not dead and still has the brightest future of any other digital channel. Don’t get left behind by cutting this integral channel from your marketing repertoire!

It is apparent that Google aims to own and monetize this entire consumer journey. Hotels have seen this for a long time with the evolution of the knowledge panel and Google Hotel ads.

A hotel marketing manager may need to understand the results of various promotional levers, which means feeding response data into campaign planning models and running scenarios

More often than not these are the types of content that help establish somewhat of a more personal connection between a potential customer and a brand.

Pay-per-click (PPC) advertising and search engine optimization (SEO) are often siloed among marketing teams, completely separated from one another.

Localisation works because it increases the customer-centredness of your marketing, which is something that you must do to survive and thrive in the highly competitive hospitality industry.

Website analytics play a very important role in improving your hotel’s online presence. By understanding the performance of your vanity hotel website, you can improve your direct bookings.

Knowing who your hotel competitors are is essential for your hotel marketing strategy. Below you will find a few key points to help you boost and enhance your property’s competitive analysis.

Once every few years, a new technology comes along that surprises and delights us. Here we discuss how hotels can adopt revolutionary new tech that can help deliver record direct revenue.

As hotels invest more in the quality of their F&B, a few simple tactics supported by a modest budget can help transform your F&B from a guest only experience to a celebrated local destination.