marketing

Just like current hotel website design trends highlight simple, clean layouts, concise text and captivating images that do most of the talking, email marketing should follow suit

Google’s goal is to bring users more relevant search results quickly. Google AI is constantly analyzing how users are searching and the way searches are phrased might invoke a different result

While the modern booking process often ably captures a hotel guest’s email address, it’s not a given. OTAs and other booking platforms, weary of competition, sometimes deny hotel teams such info.

Why am I talking about Facebook? It is the senior citizen of social media. I often call it the AARP of social media channels. The thing is, they own Instagram: that’s where the “influencers” come from!

Instagram Stories is a gamechanger when it comes to showcasing a hotel’s personality, story, and boosting its marketing reach. But what content should hotels use to maximize potential and reach?

The digital marketing environment will continue to evolve as more data protection regulation emerges, forcing platforms and advertisers to adjust accordingly

Creating a personalized website experience, utilizing persona-based marketing, focusing on data-driven design and integrating your loyalty program, your luxury hotel brand will come to life

One thing we all agree on? Constant updates to Google’s algorithm, wishy washy report metrics, and all that technical jargon, the trouble with SEO is understanding how to talk about SEO

Avoiding the social channel mistakes we have outlined will help your hotel keep users engaged, gain new followers, and secure booking from potential guests

There is no instant fix for SEO and your Google rankings, and neither is this an exhaustive list. To maintain your SEO and ranking in Google, or to improve it, will require regular and consistent effort