marketing

It’s up to hotels to stay on top of current marketing trends and continue to diversify the way they attract new guests. Only then will they start to recoup the organic traffic that is beginning to dwindle.

A multi channel approach to digital marketing can immediately increase your conversion rate by ensuring your website is found through a variety of sources and platforms, both paid and organically

Google always seems to be testing new features within its hotel search. The newest appear to have filters such as city, where to stay, when to stay and travel packages that calculate pricing.

At its core, an always-on strategy takes a continuous, proactive approach to digital marketing. And it is a strategy that directly responds to the changing way that consumers research and book travel.

These two distinct strategies are often conflated. Understanding why each strategy is important and how it fits into your hotel digital marketing efforts is essential to reaching your revenue goals.

Even if you’re a veteran Facebook ads user, you may be guilty of making some of the errors on this list. But don’t feel bad! It can all be fixed. Here are some top mistakes that you want to avoid.

With the learnings from this Instagram blog series, hotel brands and marketers can be confident that what is being distributed on social media is continuing to gain credible traction with potential guests.

This month’s latest digital innovations include Google search algorithm update “BERT,” Bing metasearch, and new Facebook Responsive Text Ads.

While making sure your website looks and functions well in its design is significant, your website’s content is an integral part of the new site’s success.

Whether it be accommodations, amenities, special promotions, or food and beverage features, utilizing an Instagram Grid takeover is a great way to show “wow factor”.