marketing

Travel industry pioneers – Hotwire, Priceline, Travelocity, TripAdvisor – are SEO juggernauts. And there’s a lot of money in SEO for them. In fact, organic traffic is the #1 source of traffic for travel

For one reason or another, a number of hotels do not have the email subscriber lists they should, and hoteliers find themselves in a pickle of needing to double their email marketing lists immediately.

Aside from a wedding section on your website, there simply weren’t a lot of digital marketing tactics to identify and target brides and grooms shopping in your local market, but times have changed.

Social media can be challenging. The networks change so quickly and have such different structures, it can be easy to make design missteps that annoy users and dampen engagement.

Where do most travelers begin planning their trips? Is it on Booking.com, Expedia or TripAdvisor? Not likely. Think about your own web activity. Most of us start our initial research […]

Despite all the attention given to social media and mobile, email marketing still holds a place at the big kids’ table, as one of the most continually successful online marketing platforms.

Airbnb has grown rapidly, and is largely due to its unconventional inspirational and innovative marketing strategies. This is the result of in-depth analysis of the market and ingenuity (creativity).

Customer centric Marketing means placing the customer at the center of your strategy to create and extract customer value. Only when Marketing is customer centric can it serve as a value creator

This hints that Google is not only putting more focus on building out Google My Business data to improve its hotel search user experience but that they may also drop TrustYou as a data provider.

It is tempting to ditch SEO in favour of promoted Instagram stories or Facebook retargeting, but we advise hotels to use a careful mix of different tactics.