marketing
Google Ads AI Max for Search: A Revolution in Hotel Marketing
AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:
Hotel Commercial Strategy: Solutions and Optimisation
We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one
How to Use ChatGPT to Create Guest Journeys and Save Time
By following these 5 simple steps, soon you’ll have ChatGPT working as your own personal assistant, delivering exactly the guest experience you want
The Invisible Guest: How Dark Social Impacts Hotel Marketing
Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups
Bidding on Competitor Keywords: Is It Worth It?
Bidding on competitor keywords in Google Ads might seem like a clever move. But in practice? It’s usually more headache than high return
Hotel Video SEO Tips for Discoverability in the AI Search Age
AI search engines are designed to deliver multi-modal, informative responses and video provides an opportunity to deliver context and visual engagement
How to Outsmart Seasonality and Win the Off-Peak Game
Seasonality isn’t just about the weather. It’s about shifting human behavior. They are outside your control. But what you do in response is your power move
Hotels Can Win at eCommerce and Drive Direct Bookings
Here’s how to bring eCommerce best practices to your hotel website to boost direct bookings and reduce drop-offs
How to (Legally) Get The Real Email Address of OTA Guests
Collecting your guests’ real email address is a priority. We walk you through what to set up first and how to collect emails legally and strategically
Attachments are Out: Hotel Sales Should Switch to Embedded Links
If you’re still attaching documents direct to your emails, it’s time to rethink. A more effective way to share content is to use embedded links
